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Author

Adel Gazizova

I am is a multidisciplinary digital marketer. My biggest strengths lay in my strong marketing skills, strategic vision, and ability to outwork anyone.

Latest post by Adel

Finding a perfect eCommerce marketing agency [Complete guide]

How to find the perfect email and SMS agency [Complete guide]

Finding the perfect social media marketing agency [Complete guide]

Top Digital Agencies in Toronto: Find Your Perfect Digital Partner

In-House vs. Outsourced Marketing: Which one is right for you? [Complete Guide]

Full-Service vs. Specialist Marketing Agency: Which one is right for you?

How to choose a Marketing Agency in 2023 [The Ultimate Guide]

Master the Art of Copywriting: The General Hacks for Crafting Compelling and Effective Content

How to Drive Traffic and Sales Using Digital Advertising [Ultimate Guide to Digital Ads]

How to Drive Real Result with Email Marketing: [Ultimate Guide to Email Marketing]

How to Make Your Website Accessible [Complete Guide to Web Accessibility]

Beginners Guide to Content Marketing [Fundamentals]

Latest definitions by Adel

Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Public Relations

PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Slogan

A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

HTML tags

HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.

Brand Extension

Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Responsive web design

Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.

Robots.txt

Robots.txt is a file that helps search engine bots to crawl pages on your website. It tells search engines which pages to index and avoid in SERPS.

Hard bounce

A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!

Soft bounce

A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

SSL

Secure Socket Layer (SSL) is a security technology that encrypts data between a user and a server. It protects data from unauthorized access, tampering, spoofing, stealing, and other malicious activities.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Sender Score

Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.

CIO

CIO stands for Chief Information Officer, a corporate executive responsible for Information Technology (IT) strategy and implementation.

COO

COO stands for Chief Operating Officer, a corporate executive who oversees the daily operations of a company.

CSO

CSO stands for Chief Security Officer, a senior-level role responsible for an organization’s physical and digital security.

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

RSS reader

RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.

Emoji

Emoji are set of tiny graphics or icons that can be used to represent an emotion or describe a mood… Read more

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Discord

Discord is a free online service for text messaging, voice chat, video chat, group chat, as well as sharing files.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Blue Checkmark

A blue checkmark is a verified badge indicating that an account is an official page or profile. It verifies the account holder’s identity.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Title Tag (H1)

Title tag, also known as heading 1, or h1, is an HTML tag that tells people and search engines what your page is about.

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Local Marketing

Local marketing is all about promoting a business within a specific geographic area. This can be done through traditional and modern methods.

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Transactional emails

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

HTTP (HTTPS)

HTTP stands for Hypertext Transfer Protocol, a communication protocol for transferring data from a server to a web browser.

Heat Map

Heat map is a graphical representation where you can track visitor behavior and detect what works and doesn’t on your site or page.

Questionnaire

Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.

Quality score

Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Twitter Ads

Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Keyword Stuffing

Keyword stuffing is a technique some website owners use to improve their site’s ranking in SERPs by overusing important keywords.

Niche

A niche is a specific group of people you target with your product or service. These people share similar interests and beliefs.

Newsletter

Newsletter is a type of email that allows companies and organizations to stay in touch with their customers and subscribers… Read more

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

YouTube Advertising

YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.

Yahoo Native

ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.

Headline

Headline is a text at the top of an article or page in a blog, newspaper, or magazine. It indicates the main point of the content.

Hyperlink

Hyperlink is a link that allows you to navigate between web pages, jump to specific sections within a page, open external files, or another site.

Wiki

Wiki refers to crowdsourced informational websites like Wikipedia. Wikis let people add, edit, or delete content collaboratively.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

Word of mouth (WOM)

Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.

Twitch

Twitch is live-streaming platform. It allows gamers to live-stream their gameplay, chat with other gamers, and build a following of fans.

Troll

A troll is someone who posts inflammatory, derogatory, or offensive comments on social media to provoke strong emotional responses.

TikTok

TikTok is a social media platform that lets people create, share and discover short, entertaining video content.

Meme

A meme is a joke in the format of an image, GIF, graphic, or video that people often share online, usually through social media.

Doxing

Doxing is the act of obtaining and publishing information about someone online, usually with malicious intent.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Tweeps

Tweeps is a friendly slang term to refer to fellow Twitter users. It combines “Twitter” and “peeps,” meaning people.

Follow Friday (#FF)

Follow Friday (#FF) is a Twitter tradition where users share lists of their favorite users to help others find new users to follow.

Finsta

Finsta is a slang term, short for a fake Instagram account. It’s a secondary or private account with content that doesn’t fit your main feed.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Engagement Rate

Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

Employee advocacy

Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..

Jobber

A jobber is a middleman who buys products in bulk from manufacturers and resells them to retailers at a lower price than the retail.

Jingle

A jingle is a short, catchy melody often used in advertising. The purpose of a jingle is to help a listener remember a product or service.

JSON-LD

JSON-LD is a lightweight Linked Data format that is easy to read and write. It is based on JSON and uses the Linked Data principles.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

Handle

A social media handle is a unique name you use on each social media platform (e.g., Twitter, Facebook, Instagram, etc.)

FYP

FYP, or For You Page, is a feature on social media platforms that makes personalized content recommendations based on your interests.

Unfollow

Unfollow refers to unsubscribing from someone’s social media account. You no longer see posts when you unfollow someone on social media.