64% of people who add the product to their carts don’t check out on Diso Nutrimun's website. It is a common issue e-commerce sites have. The term is abandoned carts.
To decrease the number of abandoned carts on the Diso Nutrimun's e-commerce website.
We reworked the checkout page to save data in real time, connected it to an automated email series and implemented retargeting.
This brings the customers back to the checkout page with all the information they filled in before.
41% of all abandoned carts are recovered, which is equal to a 27% increase in total completed checkouts.
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