{"id":8289,"date":"2021-12-16T09:04:26","date_gmt":"2021-12-16T14:04:08","guid":{"rendered":"https:\/\/gazizoff.com\/?page_id=8289"},"modified":"2026-07-03T01:42:01","modified_gmt":"2026-07-03T05:42:01","slug":"about","status":"publish","type":"page","link":"https:\/\/gazizoff.com\/ru\/about\/","title":{"rendered":"\u041e \u043d\u0430\u0441"},"content":{"rendered":"<div>\n<h4>About Gazizoff<\/h4>\n<p>Healthcare &#038; wellness brand consultancy purpose-built for today<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/about-gazizoff-hero-1.jpg\" alt=\"\"><\/p>\n<h3>about-gazizoff-hero-1<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/about-gazizoff-hero-2.jpg\" alt=\"\"><\/p>\n<h3>about-gazizoff-hero-2<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/about-gazizoff-hero-3.jpg\" alt=\"\"><\/p>\n<h3>about-gazizoff-hero-3<\/h3>\n<\/li>\n<\/ul>\n<h2>Our Mission<\/h2>\n<h2>To help people lead a <em class=\"uk-text-primary\">long<\/em>, <em class=\"uk-text-primary\">happy<\/em> and <em class=\"uk-text-primary\">prosperous<\/em> life.<\/h2>\n<div>We team up with healthcare and wellness organizations to improve lives at scale, creating a happier, healthier, and more prosperous future.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/bulat-story.jpg\" alt=\"\"><\/p>\n<h2>Bulat Gazizoff. <br \/>The black sheep <span class=\"uk-text-secondary\">\/ brand strategist.<\/span><\/h2>\n<div>\n<p>I was born a black sheep in a family of doctors and healthcare entrepreneurs. I loved science, but I gravitated towards technology and communication. Naturally, in my teens, I started freelancing and using this passion to help my family.<\/p>\n<p>I watched good companies lose business to brands that were louder. Not better. Because doing good work and being good at marketing are two different skills.<\/p>\n<p>And I was in the perfect spot \u2014 close enough to understand how health organizations work, yet far enough to see it from the outside.<\/p>\n<p>So I&#8217;ve spent the last 13 years working with 250+ medical, health, and wellness businesses on that one problem: figuring out why people choose one business over another \u2014 and using that to help the right ones win.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/Bulat-Gazizoff.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/inkar-working-vacation-min.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/gazizoff-presentation-min.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/05\/site-bulat.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/09\/brand-design-photo1.jpg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/bulatinkar-min.jpg\" alt=\"\"><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/aska-7-1-min.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/workign-at-desk-gazizoff-digital.webp\" alt=\"\"><\/p>\n<h2>Who we are<\/h2>\n<h2>One band, <em class=\"uk-text-primary\">no solo artists<\/em><\/h2>\n<div>We\u2019re a family of curious people with a passion for good health, business, technology, and art. We use our collective expertise to help organizations innovate, solve problems, cover gaps, and create growth opportunities.<\/div>\n<h2><em class=\"uk-text-primary\">Mottos<\/em> we live by<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Build honest and<br class=\"uk-visible@s\"> open relationships<\/div>\n<p>01<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Lead by example,<br class=\"uk-visible@s\"> not words<\/div>\n<p>02<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Pursue growth<br class=\"uk-visible@s\"> and learning<\/div>\n<p>03<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>The positive change<br class=\"uk-visible@s\"> starts with you<\/div>\n<p>04<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Practice random<br class=\"uk-visible@s\"> acts of kindness<\/div>\n<p>05<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Be creative and <br class=\"uk-visible@s\">adventurous<\/div>\n<p>06<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Stay physically and<br class=\"uk-visible@s\"> mentally fit<\/div>\n<p>07<\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/quotes.svg\" alt=\"\"><\/p>\n<div>Be humble and <br class=\"uk-visible@s\"> open-minded<\/div>\n<p>08<\/p>\n<\/li>\n<\/ul>\n<h2>Get to know our brand development team<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/bulat-gazizoff-headhsot.jpg\" alt=\"\"><\/p>\n<h4>Bulat Gazizoff<\/h4>\n<p>Strategist, Founder<\/p>\n<div>Sets overall strategy, shapes the vision, and leads every project.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/askar-biishev-headhsot.jpg\" alt=\"\"><\/p>\n<h4>Askar Biishev<\/h4>\n<p>Senior Art Director<\/p>\n<div>Directs the creative, shapes visual concepts, and leads design.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/inkar-gazizoff-headhsot.jpg\" alt=\"\"><\/p>\n<h4>Inkar Gazizoff<\/h4>\n<p>CEO, Accounts<\/p>\n<div>\n<p>Manages operations and makes sure clients and the team are happy.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/camila-gonzales-headhsot-2.jpg\" alt=\"\"><\/p>\n<h4>Camila Gonzales<\/h4>\n<p>Production Designer<\/p>\n<div>\n<p><span>Executes production design, all asset prep, and ensures precision.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/alessandro-santoro-headhsot.jpg\" alt=\"\"><\/p>\n<h4>Alessandro Santoro<\/h4>\n<p>WebDev<\/p>\n<div>\n<p>Builds web foundations, automates workflows and integrates APIs.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/chloe-morin-headhsot-2.jpg\" alt=\"\"><\/p>\n<h4>Chloe Morin<\/h4>\n<p>Frontend Designer<\/p>\n<div>\n<p>Designs and develops beautiful and functional user interfaces.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/07\/done-for-you-4-min.jpg\" alt=\"\"><\/p>\n<h2>Careers<\/h2>\n<h2>A place where <em class=\"uk-text-primary\">people grow<\/em><\/h2>\n<div>\n<p>We have lots of fun, plenty of flexibility, and creative freedom. Day-to-day, we challenge each other to raise the bar.<\/p>\n<p>We don\u2019t offer jobs; Gazizoff is a place where people learn, improve and build careers.<\/p>\n<p><!-- This is a button toggling the modal with the default close button --><br \/>\n<a class=\"uk-button uk-button-default uk-margin-right\" type=\"button\" uk-toggle=\"target: #apply\">Apply <i class=\"fa-regular fa-arrow-up-right\"><\/i><\/a><\/p>\n<p><!-- This is the modal with the default close button --><\/p>\n<div id=\"apply\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body\">\n        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><\/p>\n<h2 class=\"uk-modal-title uk-text-center\">Apply<\/h2>\n<hr class=\"uk-divider-small uk-text-center\">\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-23701 forminator-design--default forminator-enclosed forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-23701\" data-uid=\"6a658f9608d05\"><br\/><\/div><form\r\n\t\t\t\tid=\"forminator-module-23701\"\r\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-23701 forminator-design--default forminator-enclosed forminator_ajax\"\r\n\t\t\t\tmethod=\"post\"\r\n\t\t\t\tdata-forminator-render=\"0\"\r\n\t\t\t\tdata-form-id=\"23701\"\r\n\t\t\t\t data-color-option=\"default\" data-design=\"default\" data-grid=\"enclosed\" style=\"display: none;\"\r\n\t\t\t\tdata-uid=\"6a658f9608d05\"\r\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a658f9608d05\" id=\"forminator-field-name-1_6a658f9608d05-label\" class=\"forminator-label\">First Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"Ex. John\" id=\"forminator-field-name-1_6a658f9608d05\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-2\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-2_6a658f9608d05\" id=\"forminator-field-name-2_6a658f9608d05-label\" class=\"forminator-label\">Last Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-2\" value=\"\" placeholder=\"Ex. Doe\" id=\"forminator-field-name-2_6a658f9608d05\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a658f9608d05\" id=\"forminator-field-email-1_6a658f9608d05-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"Ex. example@email.com\" id=\"forminator-field-email-1_6a658f9608d05\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a658f9608d05\" id=\"forminator-field-textarea-1_6a658f9608d05-label\" class=\"forminator-label\">About Yourself<\/label><textarea name=\"textarea-1\" placeholder=\"Tell us a little bit about yourself. We love links (ex., Behance, LinkedIn).\" id=\"forminator-field-textarea-1_6a658f9608d05\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"400\" ><\/textarea><span id=\"forminator-field-textarea-1_6a658f9608d05-description\" class=\"forminator-description\"><span data-limit=\"400\" data-type=\"characters\" data-editor=\"\">0 \/ 400<\/span><\/span><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"2b1ea3eb78\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ru\/wp-json\/wp\/v2\/pages\/8289\" \/><input type=\"hidden\" name=\"form_id\" value=\"23701\"><input type=\"hidden\" name=\"page_id\" value=\"8289\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/gazizoff.com\/ru\/about\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><label for=\"input_5\" class=\"forminator-hidden\" aria-hidden=\"true\">\u041f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430, \u043d\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0439\u0442\u0435 \u044d\u0442\u043e \u043f\u043e\u043b\u0435. <input id=\"input_5\" type=\"text\" name=\"input_5\" value=\"\" autocomplete=\"off\"><\/label><\/form><\/div>\n<\/div>\n<\/div>\n<h2>Employee Perks + Benefits<\/h2>\n<h2>Why people <em class=\"uk-text-primary\">love it<\/em> at Gazizoff<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/competitive-salary-min.png\" alt=\"\"><\/p>\n<h3>Competitive <br \/>Base Salary<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/remote-expense-min.png\" alt=\"\"><\/p>\n<h3>Remote Expense Budget<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/remote-environment-min.png\" alt=\"\"><\/p>\n<h3>Remote Working Environment<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/flexible-pto-min.png\" alt=\"\"><\/p>\n<h3>Open Vacation Policy (Flexible PTO)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/latest-tech-min.png\" alt=\"\"><\/p>\n<h3>Latest<br \/> Tech Stack<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/education-min.png\" alt=\"\"><\/p>\n<h3>In-house training + Training budget<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/paid-events-vacations-min.png\" alt=\"\"><\/p>\n<h3>Paid Team Vacations + Events<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/health-wellness-min.png\" alt=\"\"><\/p>\n<h3>Health &#038; Wellness Benefits<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/06\/parental-perks-min.png\" alt=\"\"><\/p>\n<h3>Parental <br \/>Perks<\/h3>\n<\/li>\n<\/ul>\n<h2>Social Responsibility<\/h2>\n<h1>Creating a <em class=\"uk-text-primary\">better future<\/em> for everyone.<\/p>\n<\/h1>\n<ul>\n<li>\n<h3>Equality. Inclusivity. Accessibility.<\/h3>\n<div>We\u2019re women-led, minority-run and proud advocates that every person has freedom of choice, the right to live with dignity, equality, comfort, and independence.<\/div>\n<\/li>\n<li>\n<h3>Acknowledgement  of the land<\/h3>\n<div>\nWe acknowledge the Traditional Custodians of the land on which our office stands, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and pay our respects to past, present, and emerging Elders.<\/div>\n<\/li>\n<li>\n<h3>Striving for a better future<\/h3>\n<div>We invest in our future (university and college students) by offering experiential learning opportunities, interships, events, mentorships.<\/p>\n<div class=\"uk-width-4-5@m uk-margin\">\n<div class=\"uk-child-width-1-2 uk-child-width-1-3@s uk-flex-center uk-flex-left@m uk-grid-collapse uk-grid-match uk-grid\" uk-grid=\"\">\n<div class=\"uk-first-column\">\n<div class=\"uk-panel uk-margin-remove-first-child\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/08\/Client-Logo-Api-Ryerson.svg\" width=\"458\" height=\"181\" \/><\/div>\n<\/div>\n<div>\n<div class=\"uk-panel uk-margin-remove-first-child\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/Client-Logo-Mongolian-Student-Association-Toronto-copy.png\" width=\"700\" height=\"350\" \/><\/div>\n<\/div>\n<div class=\"\">\n<div class=\"uk-panel uk-margin-remove-first-child\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/kazaks-student-association.svg\" width=\"3264\" height=\"1632\" \/><\/div>\n<\/div>\n<div class=\"uk-grid-margin uk-first-column\">\n<div class=\"uk-panel uk-margin-remove-first-child\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/Client-Logo-Api-enactus.png\" width=\"700\" height=\"350\" \/><\/div>\n<\/div>\n<div class=\"uk-grid-margin\">\n<div class=\"uk-panel uk-margin-remove-first-child\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/humber-college-csr.png\" width=\"700\" height=\"350\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<h3>People over profit<\/h3>\n<div>We put people and communities first and are commited to professional and ethical marketing practices, including truth, fairness and accuracy.<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/03\/Value-Customer-driven-min.jpg\" alt=\"\"><\/p>\n<div>Gazizoff is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, personal expression, age, religion, sex, political views, sexual orientation, gender identity\/expression, national origin, protected veteran status, or any other characteristic protected under federal, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with the applicable province and local laws.<\/div>\n<p><!--more--><br \/>\n<!-- 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Gazizoff. <br \/>The black sheep <span class=\\\"uk-text-secondary\\\">\/ brand strategist.<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>I was born a black sheep in a family of doctors and healthcare entrepreneurs. 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more&#187;,&#187;margin_bottom&#187;:&#187;medium&#187;,&#187;margin_top&#187;:&#187;medium&#187;,&#187;maxwidth&#187;:&#187;xlarge&#187;,&#187;show_image&#187;:true,&#187;show_link&#187;:true},&#187;children&#187;:[{&#171;type&#187;:&#187;accordion_item&#187;,&#187;props&#187;:{&#171;content&#187;:&#187;We\u2019re women-led, minority-run and proud advocates that every person has freedom of choice, the right to live with dignity, equality, comfort, and independence.&#187;,&#187;content_ru_ru&#187;:&#187;\u041c\u044b \u2014 \u0433\u043e\u0440\u0434\u044b\u0435 \u0437\u0430\u0449\u0438\u0442\u043d\u0438\u043a\u0438 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0431\u043e\u0434\u0430 \u0432\u044b\u0431\u043e\u0440\u0430, \u043f\u0440\u0430\u0432\u043e \u0436\u0438\u0442\u044c \u0441 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Inclusivity. Accessibility.&#187;,&#187;title_ru_ru&#187;:&#187;\u0420\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u043e. \u0418\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c.&#187;}},{&#171;type&#187;:&#187;accordion_item&#187;,&#187;props&#187;:{&#171;content&#187;:&#187;\\nWe acknowledge the Traditional Custodians of the land on which our office stands, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples, and pay our respects to past, present, and emerging Elders.&#187;,&#187;content_ru_ru&#187;:&#187;\u041c\u044b \u043f\u0440\u0438\u0437\u043d\u0430\u0451\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0445\u0440\u0430\u043d\u0438\u0442\u0435\u043b\u0435\u0439 \u0437\u0435\u043c\u043b\u0438, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d 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