{"id":21217,"date":"2023-02-08T15:32:19","date_gmt":"2023-02-08T20:32:19","guid":{"rendered":"https:\/\/gazizoff.com\/?p=21217"},"modified":"2023-03-23T11:57:03","modified_gmt":"2023-03-23T15:57:03","slug":"the-ultimate-marketing-questionnaire","status":"publish","type":"post","link":"https:\/\/gazizoff.com\/ru\/the-ultimate-marketing-questionnaire\/","title":{"rendered":"The Ultimate Marketing Questionnaire"},"content":{"rendered":"\n

The key to successful marketing is having a deep understanding of the business and its goals.<\/p>\n\n\n\n

That’s why we’ve created this comprehensive questionnaire.<\/p>\n\n\n\n

These are the questions we ask our clients, when we start complex marketing, websites, and copywriting projects.<\/p>\n\n\n\n

Why do we do it?<\/h2>\n\n\n\n

Bt answering these questions, we gain a deep understanding of the business and organization.<\/p>\n\n\n\n

Our ultimate goal is to gather as much information as possible to use it to our advantage \u2013 create second-to-none marketing, websites, presentations, and copy packages.<\/p>\n\n\n\n

It lets us convey all the right messages, tell great stories, and much more.<\/p>\n\n\n\n

How do we do it?<\/h2>\n\n\n\n

We book a 1 to 2-hour interview with the founder, CMO, marketing manager, or other relevant people.<\/p>\n\n\n\n

Whoever it is, we need a knowledgeable person.<\/p>\n\n\n\n

We usually come for a tour of their office\/facility to see and get to know the business better from the inside out.<\/p>\n\n\n\n

If the client is too far, we do a phone or a video.<\/p>\n\n\n\n

When you start, say something like this:<\/h3>\n\n\n\n

Our goal is to gather as much information as possible to convey your brand to the fullest without missing any important detail.<\/em><\/p>\n\n\n\n

There are lots of questions, and some might sound repetitive or irrelevant. But they are in a specific order, so I can see different angles when discussing different things.<\/em><\/p>\n\n\n\n

Feel free to get into as many details as you want, talk, and expand about anything you think is important.<\/em><\/p>\n\n\n\n

Tips to make the most out of the time (clients and yours)<\/h3>\n\n\n\n
    \n
  1. Bring paper and a pen. Don’t use a computer or tablet.<\/li>\n\n\n\n
  2. Take as many notes as humanly can.<\/li>\n\n\n\n
  3. Use little drawings, arrows, and other visuals.<\/li>\n\n\n\n
  4. Only ask these questions on the phone or in person.<\/li>\n\n\n\n
  5. Don’t use this before a client pays you. This is not a brief questionnaire.<\/li>\n\n\n\n
  6. Please don’t make it into a form or send it via email.<\/li>\n\n\n\n
  7. If the project is small, do ask these. It’s a complete waste of time.<\/li>\n\n\n\n
  8. Bring water (the client will talk a lot).<\/li>\n\n\n\n
  9. Be as curious as you can, and ask as many additional questions.<\/li>\n\n\n\n
  10. Don’t ask the questions you don’t think are relevant.<\/li>\n\n\n\n
  11. Do research before the interview so you’re as knowledgeable as possible.<\/li>\n\n\n\n
  12. Use a voice recorder, so you can listen to it again.<\/li>\n<\/ol>\n\n\n\n

    The questions<\/h2>\n\n\n\n

    About the business<\/h3>\n\n\n\n
      \n
    1. If you had to describe your business\/product\/service in one sentence, how would you do it?<\/li>\n\n\n\n
    2. Do you have a tagline, strapline, or slogan? If yes, what is it?<\/li>\n\n\n\n
    3. How old is your business?<\/li>\n\n\n\n
    4. What are the mission and vision of the company?<\/li>\n\n\n\n
    5. What are the key messages you’re trying to convey?<\/li>\n\n\n\n
    6. What are the long-term goals? Where do you see your company in 5, 10, or 50 years?<\/li>\n\n\n\n
    7. What is the story of your business? How was the idea created? If you’re the owner, what made you choose this business? (Is there a unique story behind your company, business name, or logo? )<\/li>\n\n\n\n
    8. How many employees do you have?<\/li>\n\n\n\n
    9. How many offices and or franchisees do you have?<\/li>\n\n\n\n
    10. How many clients\/customers have your business had and currently has?<\/li>\n\n\n\n
    11. Who is\/are the face(s) of the company? Who founded it?<\/li>\n\n\n\n
    12. Which of these words better describes your brand?\n
        \n
      1. High-end or cost-effective?<\/li>\n\n\n\n
      2. Traditional or modern?<\/li>\n\n\n\n
      3. Friendly or corporate?<\/li>\n<\/ol>\n<\/li>\n\n\n\n
      4. Is your company part of associations or professional unions?<\/li>\n\n\n\n
      5. Does your company have registered patents or trademarks?<\/li>\n\n\n\n
      6. Does your company organize seminars, presentations, and events?<\/li>\n\n\n\n
      7. Do you have your own technology, approach, methods, methodologies, etc.?<\/li>\n\n\n\n
      8. Does your company have licenses, insurance, and qualifications to do what you do?<\/li>\n\n\n\n
      9. Are there any publications about your company? (TV shows, news Articles, etc.)<\/li>\n\n\n\n
      10. Do you have your own software\/hardware\/ programs?<\/li>\n\n\n\n
      11. What are the marketing sales channels you use?<\/li>\n<\/ol>\n\n\n\n

        About the product\/service<\/h3>\n\n\n\n
          \n
        1. If you had to describe your business in one sentence, how would you do it?<\/li>\n\n\n\n
        2. What products\/services do you provide?<\/li>\n\n\n\n
        3. What problem do you solve for your customers? What is the primary pain that your customers have?<\/li>\n\n\n\n
        4. What is the dream outcome of your target audience?<\/li>\n\n\n\n
        5. What sacrifices do people need to make to achieve their dream with your service or product?<\/li>\n\n\n\n
        6. What effort do people need to put into achieving their dream outcome with your service or product?<\/li>\n\n\n\n
        7. What is the time delay? How soon do people get your product\/service? How long does it take to get to the dream outcome using your service\/ product?<\/li>\n\n\n\n
        8. Tell us about your most and least expensive product\/service.<\/li>\n\n\n\n
        9. What numbers can you provide? (delivery time, production time, warranty time, how fast you respond to leads, etc.)<\/li>\n\n\n\n
        10. How does the use of the product\/service look\/work? How do people use your product\/service?<\/li>\n\n\n\n
        11. What happens after your clients use your product or service? Do they through it out?<\/li>\n\n\n\n
        12. What is your product\/service made of? Where is it made? Who produces it, and how is it produced?<\/li>\n\n\n\n
        13. What are the process or stages of delivering\/ creating your product\/service? What components\/parts does it have?<\/li>\n\n\n\n
        14. Do you have secrets or know-how that only your company uses?<\/li>\n<\/ol>\n\n\n\n

          About the market and the competition<\/h3>\n\n\n\n
            \n
          1. What is the name of the industry your product\/service\/business is in?<\/li>\n\n\n\n
          2. Compare your business\/product\/service to your competition? How is it different?<\/li>\n\n\n\n
          3. Compare the price of your product\/service to your competition? How is it different?<\/li>\n\n\n\n
          4. What are the objective reasons for choosing you and not your competitors?<\/li>\n\n\n\n
          5. What are the subjective reasons for choosing you and not your competitors?<\/li>\n\n\n\n
          6. What are your strengths compared to the competition?<\/li>\n\n\n\n
          7. What are your weaknesses compared to the competition?<\/li>\n\n\n\n
          8. Who are the main competitors that you know of?<\/li>\n\n\n\n
          9. In your opinion, what set you apart from the competition?<\/li>\n\n\n\n
          10. Identify 3-5 non-service\/quality reasons why your customers should choose you?<\/li>\n<\/ol>\n\n\n\n

            About the people (Target Audience)<\/h3>\n\n\n\n
              \n
            1. Is your product or services B2B, B2C, or both? Explain details if applicable.<\/li>\n\n\n\n
            2. Do you have any market research that you can share with us?<\/li>\n\n\n\n
            3. Who are your ideal customers? Describe your ideal customer with \u00b1 5 adjectives or words that best describe your ideal customer. Be as detailed as possible.<\/li>\n\n\n\n
            4. Who is the primary target audience? Whose problems and pains do you solve the best?<\/li>\n\n\n\n
            5. What is the target audience’s age group?<\/li>\n\n\n\n
            6. Are they mainly male or female, or non-binary?<\/li>\n\n\n\n
            7. What is the average household income of your target audience?<\/li>\n\n\n\n
            8. Where are most of your audience located? Country\/City<\/li>\n\n\n\n
            9. Do you target different audiences differently? If yes, please put them in categories.<\/li>\n\n\n\n
            10. Are there any new markets you’d like to break into? If so, what would they be and why?<\/li>\n\n\n\n
            11. If your customers had to describe your company in one sentence, what would it be and why?<\/li>\n\n\n\n
            12. What are the most frequent client doubts, fears, stereotypes, and objections?<\/li>\n\n\n\n
            13. Do you have any celebrity\/influencer\/opinion-leader customers?<\/li>\n\n\n\n
            14. What usually attracts your customers the most?<\/li>\n\n\n\n
            15. How much money have you helped save\/earn for your customers?<\/li>\n\n\n\n
            16. How do potential clients find you? What is the initial point of contact? What marketing and sales channels do you use?<\/li>\n\n\n\n
            17. Describe the stages of working with your customers from the initial point of contact to purchase<\/li>\n\n\n\n
            18. Describe what you do post-purchase. Do you provide support or documentation? Do you call or email them?<\/li>\n\n\n\n
            19. Describe how you provide support for your customers after a purchase?<\/li>\n\n\n\n
            20. Do you give your customers gifts\/presents? If yes, in what circumstances?<\/li>\n\n\n\n
            21. Do you have loyalty programs (cards, bonus points, gifts, giveaways, etc.)?<\/li>\n\n\n\n
            22. Do you give any guarantees?<\/li>\n\n\n\n
            23. Does your business have an «easy entry» or a «free first step»? For example, free trials or free estimates.<\/li>\n<\/ol>\n\n\n\n

              Final questions<\/h3>\n\n\n\n
                \n
              1. What topics are off-limits? What we should talk about?<\/li>\n\n\n\n
              2. Is there anything else you’d like to add that we haven’t already covered?<\/li>\n\n\n\n
              3. Please share your website and all marketing and advertising materials with us<\/li>\n\n\n\n
              4. Who else can I talk with to learn more?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                Streamline your marketing projects with our comprehensive list of questions that will help you achieve your confidence and success.<\/p>\n","protected":false},"author":1,"featured_media":21153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[90,94],"tags":[],"class_list":["post-21217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/posts\/21217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/comments?post=21217"}],"version-history":[{"count":0,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/posts\/21217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media\/21153"}],"wp:attachment":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media?parent=21217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/categories?post=21217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/tags?post=21217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}