{"id":10382,"date":"2017-01-14T17:55:21","date_gmt":"2017-01-14T22:55:21","guid":{"rendered":"https:\/\/gazizoff.com\/?post_type=work&p=10382"},"modified":"2023-03-26T17:17:36","modified_gmt":"2023-03-26T21:17:36","slug":"41-cart-recovery-diso-nutrimun","status":"publish","type":"work","link":"https:\/\/gazizoff.com\/ru\/work\/41-cart-recovery-diso-nutrimun\/","title":{"rendered":"41% Cart recovery \u2013 Diso Nutrimun"},"content":{"rendered":"\n
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The problem<\/h3>\n
64% of people who add the product to their carts don\u2019t check out on Diso Nutrimun\u2019s website. It is a common issue e-commerce sites have. The term is abandoned carts.<\/div>\n <\/div>\n <\/div>\n
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Project goal<\/h3>\n
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\n To increase the number of sales by decreasing the number of abandoned carts.<\/span>\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Solution<\/h3>\n
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We reworked the checkout page to save data in real-time, connected it to an automated email series, and implemented retargeting.<\/p>\n

This brings the customers back to the checkout page with all the information they filled in before.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Result<\/h3>\n
41% of all abandoned carts are recovered, which is equal to a 27% increase in total completed checkouts.<\/div>\n <\/div>\n <\/div>\n
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How it works?<\/h3>\n
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<\/i> 01. Begin checkout<\/h3>\n

User fills in the form with their contact information.<\/p>\n

<\/i> 02. Save data<\/h3>\n

The system saves the data, creates 3 emails and adds it to queue.<\/p>\n

<\/i> 03. Abandoned cart<\/h3>\n

If the user doesn\u2019t finish the check out process (got distracted, decided to do it later, etc.), the email series will begin.<\/p>\n

<\/i> 04. Cart recovery<\/h3>\n

\n Step 1.<\/strong> The users will get an email reminder that they haven\u2019t finished the checkout.\n <\/p>\n

\n Step 2.<\/strong> If they didn\u2019t purchase again, they will receive another one asking if there were any technical issues and that they want to speak with a manager.\n <\/p>\n

\n Step 3.<\/strong> If there was no action again, they will receive a final email offering a discount.\n <\/p>\n

\n Step 4.<\/strong> If the users ignore the emails, a retargeting campaign will begin on Facebook, Instagram and VK.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Scope<\/h3>\n
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  • Audit & Analytics<\/li>\n
  • Automation<\/li>\n
  • Email Marketing<\/li>\n
  • Retargeting & Remarketing<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    \"Nutrimun<\/figure>\n\n\n\n
    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    The problem 64% of people who add the product to their carts don\u2019t check out on Diso Nutrimun\u2019s website. It is a common issue e-commerce sites have. The term is abandoned carts. Project goal To increase the number of sales by decreasing the number of abandoned carts. Solution We reworked the checkout page to save […]<\/p>\n","protected":false},"author":9,"featured_media":13879,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_portfoliotags":0,"footnotes":""},"class_list":["post-10382","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","portfoliotags-lifecycle-marketing","portfoliotags-strategy","portfoliocategory-diso-nutrimun"],"acf":[],"_links":{"self":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work\/10382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/comments?post=10382"}],"version-history":[{"count":0,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work\/10382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media\/13879"}],"wp:attachment":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media?parent=10382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}