{"id":10387,"date":"2023-07-22T18:05:41","date_gmt":"2023-07-22T22:05:41","guid":{"rendered":"https:\/\/gazizoff.com\/?post_type=work&#038;p=10387"},"modified":"2026-03-23T13:22:33","modified_gmt":"2026-03-23T17:22:33","slug":"rebranding-io-bionics","status":"publish","type":"work","link":"https:\/\/gazizoff.com\/ru\/work\/rebranding-io-bionics\/","title":{"rendered":"Rebranding \u2013 iO Bionics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/07\/io-bio-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/before-and-after.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-logo-lines.svg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/07\/io-bio-2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-logos.svg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-logos-inverse.svg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-logos-green.svg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/07\/io-bio-4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-fonts.svg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/07\/io-bio-3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/io-colors.svg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2020\/05\/pattern.svg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gazizoff.com\/wp-content\/uploads\/2023\/01\/technologies-iobionics-brand.svg\" alt=\"\" class=\"wp-image-20923\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":32760,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_about_field":"IO Bionics is a Canadian technology company that designs, develops and manufactures indoor farming products that help people grow in the most efficient, automated and smart way. They bring farming indoors, so people can grow their own exotic flowers, plants, and vegetables all year-round from the comfort of their home.","_industry_field":"Professional Services","_location_field":"Toronto, Canada","_goal_field":"To design a new modern brand identity that will serve as a basis for future expansion and scale.","_result_field":"<p>We\u2019ve created a simple yet memorable identity that looks clean and minimalistic. The result is a holistic brand platform that will serve as a marketing foundation for many years ahead.<\/p>\n<p>IO Bionics can now reach and attract broader audiences, visually differentiate itself from the competition, create trust and a unique feel around the brand.<\/p>\n","_scope_field":"Brand Strategy; Logo Redesign; Brand Identity Design; Design Systems & UI Kit","_keysite_field":"","_keyecom_field":"","_website_text_field":"","_website_link_field":"","_instagram_field":"","_heading_field":"","_name_field":"","_text_field":"","_company_field":"","_avatar_field":""},"portfoliotags":[64,61],"portfoliocategory":[82],"class_list":["post-10387","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","portfoliotags-branding","portfoliotags-creative","portfoliocategory-io-bionics"],"acf":[],"_links":{"self":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work\/10387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/comments?post=10387"}],"version-history":[{"count":0,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/work\/10387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media\/32760"}],"wp:attachment":[{"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/media?parent=10387"}],"wp:term":[{"taxonomy":"portfoliotags","embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/portfoliotags?post=10387"},{"taxonomy":"portfoliocategory","embeddable":true,"href":"https:\/\/gazizoff.com\/ru\/wp-json\/wp\/v2\/portfoliocategory?post=10387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}