{"id":37564,"date":"2026-10-05T11:17:17","date_gmt":"2026-10-05T15:17:17","guid":{"rendered":"https:\/\/gazizoff.com\/?post_type=work&#038;p=37564"},"modified":"2026-10-05T12:51:43","modified_gmt":"2026-10-05T16:51:43","slug":"hekko","status":"publish","type":"work","link":"https:\/\/gazizoff.com\/ru\/work\/hekko\/","title":{"rendered":"Hekko"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-thumbnail.webp\" alt=\"Hekko identity with a man checking his phone on a warm yellow background\"><\/p>\n<h1>Hekko<\/h1>\n<ul>\n<li>\n<h3>Industry<\/h3>\n<div>Health &#038; Wellness Technology<\/div>\n<\/li>\n<li>\n<h3>What We Did<\/h3>\n<div>Brand Identity, Logo Design, Art Direction, Website Design, Digital Product Concepts, Campaign Design, Social Media Design, Motion Design<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>A personal plan for everyday health.<\/h3>\n<div>\n<p>Hekko is a health app designed to help people live longer, healthier lives. It brings together AI, nutrition and exercise science, bloodwork, daily routines and food preferences to create a personal longevity plan.<\/p>\n<p>By connecting with the apps and technology people already use, Hekko gives their health information a shared home\u2014and makes room for a clearer picture of everyday health.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Make space for your health.<\/h3>\n<div>\n<p>Health rarely fits into one number, one habit or one app. Hekko&#8217;s central idea is to bring those separate pieces together around the person. We built the visual story around that promise: a personal plan that belongs in everyday life.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>A human identity for a complex product.<\/h3>\n<div>\n<p>The handwritten wordmark gives Hekko an approachable voice. Clear typography keeps information easy to follow, while blue and warm yellow bring recognition across the identity and campaign system. The combination makes a data-led product feel personal, without filling every application with technical graphics.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Show the life around the data.<\/h3>\n<div>\n<p>Nutrition, movement and recovery are shown through ordinary moments: preparing a meal, exercising at home, resting and checking a phone. Warm light, natural materials and people of different ages connect the photography. Each scene shows where Hekko could fit into someone&#8217;s routine.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>One picture. A plan that fits.<\/h3>\n<div>\n<p>The digital concepts translate the product idea into clear interactions: connecting health information, setting food preferences and viewing a personal plan. Website layouts pair generous space and readable copy with focused interface details, helping people understand the experience without confronting them with a crowded dashboard.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>A message for each moment.<\/h3>\n<div>\n<p>Campaigns connect a specific benefit with a relevant image. Nutrition leads with food; movement leads with activity; recovery leads with rest. Outdoor advertising, social posts and stories share the same visual language, while adapting the message and composition to the format.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Connected across everyday screens.<\/h3>\n<div>\n<p>Phone, tablet, laptop and watch concepts show the brand in the places people already spend time. Photography and interface design work together to make that experience tangible. Alongside the typography, colour and icon system, these applications show how Hekko can remain recognisable as its story expands.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><p>\n        <a href=\"#gz-hekko-story\">More Info<\/a>\n    <\/p>\n<\/p>\n<p><video src=\"\/wp-content\/uploads\/2026\/10\/hekko-1.mp4\" poster=\"\"><\/video><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/Hekko-3.1-1-compressed.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-3.2.webp\" alt=\"Woman checking Hekko on her phone at breakfast\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/Hekko-2-1-compressed.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-17.webp\" alt=\"Hekko Eat for you campaign on an outdoor billboard\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/hekko-2.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-4.webp\" alt=\"Hekko Eat for you campaign on an outdoor billboard\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/hekko-5.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/Hekko-6-1.webp\" alt=\"Hekko movement website viewed on a phone at breakfast\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/hekko-7.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-8.webp\" alt=\"Hekko personal longevity campaign at a bus shelter\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/Hekko-9-1-compressed.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-10.webp\" alt=\"Hekko website viewed on a tablet at home\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/hekko-11.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/Hekko-18.webp\" alt=\"Hekko phone and watch interface concepts on a bedside table\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/Hekko-12.1-1-compressed.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-12.2.webp\" alt=\"Health consultation with a personal plan on a tablet\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-13.webp\" alt=\"Hekko Your health Connected interior campaign\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-14.1.webp\" alt=\"Woman looking at her phone in a sunlit kitchen\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/Hekko-14.2-2-compressed.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/Hekko-19.webp\" alt=\"Hekko phone and watch interface concepts on a bedside table\"><br \/>\n<video src=\"\/wp-content\/uploads\/2026\/10\/hekko-16.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hekko-15.webp\" alt=\"Hekko website viewed on a MacBook\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"gz-hekko-case\",\"header_transparent\":true,\"image_position\":\"center-center\",\"padding_bottom\":\"xlarge\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"margin_bottom\":\"default\",\"margin_top\":\"remove\",\"name\":\"Hekko 01\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/10\/hekko-thumbnail.webp\",\"image_alt\":\"Hekko identity with a man checking his phone on a warm yellow 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Narrative\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_default\":\"1-1\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"grid\",\"name\":\"Hekko \u2014 Complete Project Narrative\",\"props\":{\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"css\":\".el-element {\\n  position: relative;\\n  max-height: 400px;\\n  overflow: hidden;\\n  -webkit-mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);\\n  mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);\\n}\\n\\n.el-element.gz-hekko-story--expanded {\\n  max-height: none;\\n  overflow: visible;\\n  -webkit-mask-image: none;\\n  mask-image: none;\\n}\\n\\n@media(max-width:960px){\\n.el-element {\\n  position: relative;\\n  max-height: 250px;\\n  overflow: hidden;\\n  -webkit-mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);\\n  mask-image: linear-gradient(to bottom, #000 0%, #000 72%, transparent 100%);\\n}\\n    }\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"collapse\",\"grid_default\":\"1\",\"grid_medium\":\"1\",\"grid_row_gap\":\"medium\",\"id\":\"gz-hekko-story\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":false,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"remove\",\"margin_top\":\"small\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"show_content\":true,\"show_hover_image\":false,\"show_hover_video\":false,\"show_image\":false,\"show_link\":false,\"show_meta\":false,\"show_title\":true,\"show_video\":false,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_margin\":\"small\",\"title_style\":\"h3\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Hekko is a health app designed to help people live longer, healthier lives. It brings together AI, nutrition and exercise science, bloodwork, daily routines and food preferences to create a personal longevity plan.<\/p>\n\n\n\n<p>By connecting with the apps and technology people already use, Hekko gives their health information a shared home\u2014and makes room for a clearer picture of everyday health.<\/p>\n\n\",\"title\":\"A personal plan for everyday health.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Health rarely fits into one number, one habit or one app. Hekko's central idea is to bring those separate pieces together around the person. We built the visual story around that promise: a personal plan that belongs in everyday life.<\/p>\n\n\",\"title\":\"Make space for your health.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>The handwritten wordmark gives Hekko an approachable voice. Clear typography keeps information easy to follow, while blue and warm yellow bring recognition across the identity and campaign system. The combination makes a data-led product feel personal, without filling every application with technical graphics.<\/p>\n\n\",\"title\":\"A human identity for a complex product.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Nutrition, movement and recovery are shown through ordinary moments: preparing a meal, exercising at home, resting and checking a phone. Warm light, natural materials and people of different ages connect the photography. Each scene shows where Hekko could fit into someone's routine.<\/p>\n\n\",\"title\":\"Show the life around the data.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>The digital concepts translate the product idea into clear interactions: connecting health information, setting food preferences and viewing a personal plan. Website layouts pair generous space and readable copy with focused interface details, helping people understand the experience without confronting them with a crowded dashboard.<\/p>\n\n\",\"title\":\"One picture. A plan that fits.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Campaigns connect a specific benefit with a relevant image. Nutrition leads with food; movement leads with activity; recovery leads with rest. Outdoor advertising, social posts and stories share the same visual language, while adapting the message and composition to the format.<\/p>\n\n\",\"title\":\"A message for each moment.\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Phone, tablet, laptop and watch concepts show the brand in the places people already spend time. Photography and interface design work together to make that experience tangible. Alongside the typography, colour and icon system, these applications show how Hekko can remain recognisable as its story expands.<\/p>\n\n\",\"title\":\"Connected across everyday screens.\"}}]},{\"type\":\"button\",\"name\":\"Hekko \u2014 More Info\",\"props\":{\"class\":\"gz-hekko-more\",\"css\":\"@media(max-width:960px){\\n    .uk-button{width:100%;}\\n}\\n\\n.el-element.gz-hekko-story--expanded {\\n  display: none;\\n}\",\"fullwidth\":false,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"remove\",\"margin_top\":\"small\"},\"children\":[{\"type\":\"button_item\",\"name\":\"More Info\",\"props\":{\"attributes\":\"uk-toggle=target: #gz-hekko-story, .gz-hekko-more; cls: gz-hekko-story--expanded\\naria-controls=gz-hekko-story\",\"button_style\":\"default\",\"content\":\"More 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