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Target Audience
Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…
AI chatbot
AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.
Ad Creative
Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.
Ad Copy
Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.
Abandoned cart
An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…
Average view duration
Average view duration is a YouTube metric that shows how engaging your video is. Video with high average view duration are more engaging.
Avatar
An avatar is an image or physical representation of a person that can be used on websites, social media platforms, and other digital spaces.
API
API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.
Analytics
Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more
AMA (Ask me Anything)
AMA stands for Ask Me Anything, a popular format for online discussion. Think of it as Q&A, but in a social media setting.… Read more
Alt Text
Alt text, or alt descriptions, is a text description of an image. It improves accessibility for visual impairment and helps search engines… Read more
Aesthetic
Aesthetics refers to your account’s and content’s look and feel… Read more
A/B Test
A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.
Algorithm
Algorithm is a code that decides which content to show users – for example on social media, search engines, and other apps.
Augmented Reality
AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.
Angel Investor
Angel investor is an individual who invests in promising startups or entrepreneurs. They take an active role in providing advice and guidance.
AIDA
AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.
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