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The Modern
Business Dictionary
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C
Words starting with a letter “C”
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Content Marketing
Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.
CIO
CIO stands for Chief Information Officer, a corporate executive responsible for Information Technology (IT) strategy and implementation.
COO
COO stands for Chief Operating Officer, a corporate executive who oversees the daily operations of a company.
CSO
CSO stands for Chief Security Officer, a senior-level role responsible for an organization’s physical and digital security.
Crisis Management
Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.
Ad Creative
Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.
Ad Copy
Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.
Customer friction
Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.
CSAT
CSAT stands for customer satisfaction score, the overall score of how satisfied customers are with your product quality and/or customer service.
Chatbot
A chatbot is a computer program that interacts with people through text, voice, or video. It’s an AI that is designed to interact with people.
CSS
CSS stands for Cascading Style Sheets. It’s a way to organize and format the look and layout of a website or web app.
CTO
CTO stands for Chief Technology Officer, an executive who oversees the development and implementation of a company’s technology strategy.
LTV / CLV
Lifetime value is a metric that estimates how much money a customer will spend with your company throughout their lifetime.
CX
CX stands for customer experience, an interaction between your customers and your brand that influences the whole customer journey… Read more
Crowdsourced Content
Crowdsourced content is created with input from a large group of people, usually via the Internet. You could do photo and video contests… Read more
CTR
Click Through Rate (CTR) is a metric that measures how often people who see your ad end up clicking on it.
CVR
Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.
CFO
CFO stands for chief financial officer who’s responsible for the company’s financial management.
CTA
A call to action (CTA) is a sentence or a set of elements that motivate people to take action.
CPA
CPA stands for cost per action that gives advertisers control over their campaigns. You pay for each conversion you generate… Read more
Crowdfunding
Crowdfunding is a popular way to raise money by getting many people to invest small amounts to fund projects.
Competitive Intelligence
Competitive intelligence involves collecting and analyzing information about your competition… Read more
CPM
CPM is the cost per mile or cost per 1000 views. It’s the amount you (advertiser) pay to show your ad to 1,000 people.
CMS
A content management system (CMS) is a software application that allows you build, manage, and maintain the website without… Read more
CMO
The CMO is responsible for identifying market opportunities and risks, creating a plan to reach people, and implementing tactics… Read more
CEO
Chief Executive Officer (CEO) is the highest-ranking person in a company. CEO’s primary responsibilities… Read more
Churn Rate
Churn rate is the number of customers or employees who leave a company during a given period. It can indi… Read more
CBO
CBO stands for Campaign Budget Optimization, which allows you to control your budget at the campaign level. It’s done by testi… Read more
CASL
CASL stands for Canadian Anti-Spam Legislation. It prohibits sending commercial emails and requires companies to include contact information.
CAC
CAC stands for cost per acquisition. It’s the cost of acquiring a customer or user. It can be used to evaluate marketing and sales efforts.
CRM
CRM stands for customer relationship management, which refers to managing your customers and their interaction with your brand.
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