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Branding Dictionary

A glossary with simple definitions for complex Branding words, terms and acronyms. No buzzwords, no jargon.

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Public Relations

PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Slogan

A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Brand Extension

Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

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