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Website Design & E-commerce – Refine

Who is Refine

Refine Cream is a cosmetics brand by Rufina Kraychik, a Canadian cosmetology pioneer and the founder of RK Medical Aesthetic Centre. She has worked with brands such as Christian Dior™, Nina Ricci™, and Estee Lauder™. Now, they develop their own creams and self-care products based on proprietary formulas and clients’ plasma.




Toronto, Canada


What we did

Project goal

To design and build an elegant website that communicates value and trust, improves online presence, and sells products.


We’ve created a simple, aesthetic, and modern e-commerce website.

It has a great information structure and youthful yet professional design. The website creates trust around the brand, improves its online presence, differentiates from the competition, and provides all the needed content to influence purchase decisions.

The website is easy to use, manage and scale; reducing administration, development, and design costs.


  • Copywriting
  • Digital Strategy
  • Website Design
  • Website Development
  • Landing Page Design
  • E-commerce

Key site features

  • Powerful dashboard
  • Powerful website builder
  • Custom design
  • Intuitive navigation
  • Clear copy
  • Mobile responsiveness
  • Search engine friendly
  • Powerful hosting
  • Bullet-proof security
  • Site analytics
  • Fast load speed & performance
  • Third-party integrations
  • Cross-browser support

Key e-commerce features

  • Cart & checkout functionality
  • Order & inventory management
  • Payment system
  • User accounts & guest checkout
  • User management
  • Coupon management
  • Email automation
  • Transactional emails
  • Abandoned cart recovery
  • Product reviews
  • Affiliate marketing

Customer feedback

I had the entrusted them with all of our marketing

In my 40+ years of experience running businesses I have seen many agencies, but never one like Gazizoff Digital. I am truly impressed with their work ethic, quality of services, reliability, and professionalism. My clinic is not easy to work with; we are spontaneous, energetic, very specific, and very picky. This is why we require fast, reliable and creative solutions. After only 2 months of working with them, I had the entrusted them with all of our marketing needs. We have been working with them since then(2014) and I cannot be happier.

Rufina K.
RK Medical Aesthetic Centre

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