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Sales Dictionary

A glossary with simple definitions for complex Sales words, terms and acronyms. No buzzwords, no jargon.

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Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

Questionnaire

Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Jobber

A jobber is a middleman who buys products in bulk from manufacturers and resells them to retailers at a lower price than the retail.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

WhatsApp

WhatsApp is a messaging app that lets you chat with friends, family and clients. It lets you send messages, make voice/video calls, share photos, videos, and docs.

Webinar

broadcast, or even a sales pitch.

Buyer Persona

A buyer persona is a representation of your ideal customer. It helps you to think more deeply about who your customers are… Read more

MRR

MRR stands for monthly recurring revenue, a recurring sales revenue model that relies on subscription-based business models… Read more

Lifecycle Marketing

Lifecycle marketing focuses on improving and personalizing the customer journey to help increase customer retention and profitability.

Lead Nurturing

Lead nurturing is the process of helping potential customers on their buying journey by building relationships.

OTO

OTO stands for one-time offer, an irresistible limited-time deal. It encourages people to buy something here and now.

Qualified Lead

Qualified leads are leads you identified as ideal customers with an intent to buy… Read more

BANT

BANT stands for Budget, Authority, Need, and Timeline. It’s the framework salespeople and marketers use to qualify leads.

Smarketing

Smarketing is the art of mixing sales and marketing. Sometimes by aligning the teams to work together… Read more

CBO

CBO stands for Campaign Budget Optimization, which allows you to control your budget at the campaign level. It’s done by testi… Read more

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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