So… What’s happening?
The landscape is changing faster than ever – the pandemic is accelerating the digital world’s growth and importance. In a year or two, the world will not be the same when we’re out of homes.
It will not be entirely digital as many will speculate about the meta-verse. But it will undoubtedly be more digital or, as we say, more phygital (physical+ digital).
So, you might take a substantial hit if you aren’t serious about your online presence. The pandemic will accelerate the internet world by several years, and you better accelerate with it.
The unfortunate and the amazing reality
In every crisis, some people get hit, and the one’s who turn it to their advantage. Some businesses will close, others will get hit hard, and others will get out of it stronger. It’s just the reality.
I predict that businesses (especially local companies and professional services) that have and continue to neglect digital marketing will either take huge losses or close completely. How do I know? I saw it every day, before the pandemic, just at a slower pace.
So it’s not just about building brand awareness and getting sales; it’s a matter of staying afloat. It’s been part of the game for quite a long time. Some people just didn’t want to accept it.
If you’re one of these people, there is good news – since most of the attention is online, it’s a once-in-a-lifetime opportunity.
The opportunity of the lifetime
Everyone is at home, and all stores are closed. All the attention is online; you just need to tap into it. During the pandemic, people will learn to use technology for the things they didn’t before. Some online experiences likely will replace many physical experiences.
Sell online
If you sell physical products and don’t have an e-commerce store, it’s time to create one. You can use Shopify or Woocommerce. Make sure to offer fast delivery, and focus on good user and checkout experiences. Also, try to list your products on Etsy, Amazon, eBay, and other online retailers.
Build awareness
Talk about the benefits, do demos, share tips and ideas, and do popular trends to reach more customers at home.
- Do social media – offer fun, entertaining, and educational content daily.
- Invest in SEO – improve your site, google my business listing, optimize for local results, and write articles.
- Run Ads – run Facebook and Google ads with great offers.
- Do TikToks – it’s gaining popularity day by day. Please take advantage of it.
Expand your offerings
Everything from learning to work and entertainment is closed. This is your opportunity to think creatively and create new digital products or services.
- Do paid online sessions & classes, training
- Create online courses
- Create digital products
Join Mission growth
To support our community, we have launched Mission Growth.” A program that helps SMBs promote their business online and turn digital.
We offer complimentary strategy sessions and our expertise at an affordable price. If you are unsure what to do and where to start, we encourage you to take this opportunity while it lasts.
Conclusion
It’s hard but exciting times to be in business, and there are many growth opportunities. Take your online presenсe seriously.
This is the perfect time to start selling online, building awareness, and expanding your offerings. Don’t forget to check out the Mission Growth program – it could be just what you need to help you get more digital and take your business to the next level.
Thanks for reading, and we hope these tips have helped get you inspired to take action! Stay safe and healthy, and please start making TikToks for your business.
Leave a Reply