What is Growth Marketing?

Growth marketing is an approach that only focuses on strategies and tactics that bring growth and results. In other words, it’s a process of identifying and exploiting any growth opportunity.

Growth marketing involves:

• Performance branding
• Direct response advertising
• CRO (conversion rate optimization)
• Lifecycle marketing
• Paid media channels
• Testing new products and pricing models
• Upsells and cross-sells

Growth marketers take a data-driven approach, using analytics and user feedback to drive sales and growth. They continually test and tweak strategies and tactics to improve results.