Growth marketing is an approach that only focuses on strategies and tactics that bring growth and results. In other words, it’s a process of identifying and exploiting any growth opportunity.
Growth marketing involves:
- Performance branding
- Direct response advertising
- CRO (conversion rate optimization)
- Lifecycle marketing
- Paid media channels
- Testing new products and pricing models
- Upsells and cross-sells
Growth marketers take a data-driven approach, using analytics and user feedback to drive sales and growth. They continually test and tweak strategies and tactics to improve results.