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What is Growth Marketing?

Definition and meaning of Growth Marketing:

Growth marketing is an approach that only focuses on strategies and tactics that bring growth and results. In other words, it’s a process of identifying and exploiting any growth opportunity.

Growth marketing involves:

  • Performance branding
  • Direct response advertising
  • CRO (conversion rate optimization)
  • Lifecycle marketing
  • Paid media channels
  • Testing new products and pricing models
  • Upsells and cross-sells

Growth marketers take a data-driven approach, using analytics and user feedback to drive sales and growth. They continually test and tweak strategies and tactics to improve results.


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