Email Marketing Dictionary
A glossary with simple definitions for complex Email Marketing words, terms and acronyms. No buzzwords, no jargon.
Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.
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