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Email Marketing Dictionary

A glossary with simple definitions for complex Email Marketing words, terms and acronyms. No buzzwords, no jargon.

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HTML tags

HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.

Responsive web design

Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.

Hard bounce

A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!

Soft bounce

A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Sender Score

Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Transactional emails

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Newsletter

Newsletter is a type of email that allows companies and organizations to stay in touch with their customers and subscribers… Read more

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

URL Shortener

A URL shortener is a online tool that can take a long, complicated URL and turn it into a shorter, simpler one.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Direct response marketing

Direct response marketing is a form of advertising that persuade people to take immediate attention. This includes filling out… Read more

Marketing Automation

Marketing automation is the process or software that automates marketing activities such as email marketing, social media outreach… Read more

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

CTR

Click Through Rate (CTR) is a metric that measures how often people who see your ad end up clicking on it.

CVR

Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.

Email Marketing

Email marketing is a marketing technique to promote products or services through email. It builds relationships with customers, ge… Read more

CASL

CASL stands for Canadian Anti-Spam Legislation. It prohibits sending commercial emails and requires companies to include contact information.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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