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DICTIONARY

Marketing Dictionary

A glossary with simple definitions for complex Marketing words, terms and acronyms. No buzzwords, no jargon.

Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Public Relations

PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Slogan

A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Brand Extension

Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Responsive web design

Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.

Hard bounce

A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!

Soft bounce

A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Sender Score

Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

RSS reader

RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.

Emoji

Emoji are set of tiny graphics or icons that can be used to represent an emotion or describe a mood… Read more

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Discord

Discord is a free online service for text messaging, voice chat, video chat, group chat, as well as sharing files.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Local Marketing

Local marketing is all about promoting a business within a specific geographic area. This can be done through traditional and modern methods.

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Transactional emails

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Questionnaire

Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.

Quality score

Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Twitter Ads

Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Niche

A niche is a specific group of people you target with your product or service. These people share similar interests and beliefs.

Newsletter

Newsletter is a type of email that allows companies and organizations to stay in touch with their customers and subscribers… Read more

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

YouTube Advertising

YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.

Yahoo Native

ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

Word of mouth (WOM)

Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.

TikTok

TikTok is a social media platform that lets people create, share and discover short, entertaining video content.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Follow Friday (#FF)

Follow Friday (#FF) is a Twitter tradition where users share lists of their favorite users to help others find new users to follow.

Finsta

Finsta is a slang term, short for a fake Instagram account. It’s a secondary or private account with content that doesn’t fit your main feed.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Engagement Rate

Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

Employee advocacy

Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..

Jingle

A jingle is a short, catchy melody often used in advertising. The purpose of a jingle is to help a listener remember a product or service.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

Handle

A social media handle is a unique name you use on each social media platform (e.g., Twitter, Facebook, Instagram, etc.)

URL Shortener

A URL shortener is a online tool that can take a long, complicated URL and turn it into a shorter, simpler one.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Verified

Verified refers to social media accounts that have proven their identity to the platform (ex., Instagram). Verified accounts have a label, usually in the form of a checkmark next to their handle (name). It’s an official way platforms show that a specific account belongs to the person or business it claims to be. That might […]

Vine

Vine was a social media platform that focused on short-form videos. Similar to TikTik, people shared short-form videos.

Viral

Viral refers to content that gets a lot of attention very quickly. That could be because it’s funny, heartwarming, or just plain weird.

Virtual event

A virtual event is an organized meet-up that takes place online. People do virtual events to replace or supplement an in-person events.

Vlogging

Vlogging combines the words “Video” and “Blogging.” It’s a form of online video content where creators share their lives and thoughts.

Direct response marketing

Direct response marketing is a form of advertising that persuade people to take immediate attention. This includes filling out… Read more

WhatsApp

WhatsApp is a messaging app that lets you chat with friends, family and clients. It lets you send messages, make voice/video calls, share photos, videos, and docs.

WeChat

WeChat is a messaging and calling app primarily used in China. It lets you connect with friends and family worldwide and much more.

Webinar

broadcast, or even a sales pitch.

Boosted post

A boosted post (or to boost a post) is a form of advertising on social media. It’s when you pay to show an existing post… Read more

Web 2.0

Unlike the first generation (WEB1.0), which focused on static content, Web 2.0 sites are dynamic and interactive.

Web 1.0

Web 1 refers to the early stage of the internet when people used it as a tool for sharing information. At this time, webpages were static…

Web 3.0

3 is the third generation of the World Wide Web (the internet). It is a decentralized web that is powered by blockchain technology.

Watch time

Watch time is a YouTube metric that measures the total time people spend watching your videos. The algorithm favors longer videos…

Youtube

YouTube is a video-sharing and social media website that lets users upload, share, and watch videos for free.

Google My Business

Google My Business is a free Google Maps and Search listing. It lets you control how your business looks in search results.

Featured snippets

A featured snippet is a type of search result that appears in the SERPs. They’re designed to give users quick access to information

De-indexing / De-indexed

De-indexing refers to a website or a being removed from Google’s (or other search engines) index. Deindexing happens if…

Black hat SEO

Black hat SEO are search engine marketing tactics that violate search engine guidelines to gain an advantage in rankings.

Broetry

Broetry is a writing style that focuses on telling a story in short, simple sentences with lots of line breaks.

CSAT

CSAT stands for customer satisfaction score, the overall score of how satisfied customers are with your product quality and/or customer service.

Bio

Bio is short for “biography.” It’s your personal information, such as your name, age, location, and other relevant details.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

Avatar

An avatar is an image or physical representation of a person that can be used on websites, social media platforms, and other digital spaces.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

Buyer Persona

A buyer persona is a representation of your ideal customer. It helps you to think more deeply about who your customers are… Read more

Blog

A blog is written content, like articles, that you post on the website. Many people use blogs to express themselves… Read more

RSS

RSS stands for Rich Site Summary, a format that allows people to access a site’s content in a convenient way… Read more

PAS

PAS stands for Problem Agitate Solution, a sales, marketing, and copywriting framework. It involves raising a problem… Read more

Graphic Design

Graphic design is the process of simplifying and communicating information through visual art. It’s used in marketing, advertising, branding.

Marketing Automation

Marketing automation is the process or software that automates marketing activities such as email marketing, social media outreach… Read more

Lifecycle Marketing

Lifecycle marketing focuses on improving and personalizing the customer journey to help increase customer retention and profitability.

QR Code

QR code stands for Quick Response Code, a 2D matrix of black and white squares that can be scanned with a camera.

KPI

KPI stands for key performance indicator, any metric that helps you understand whether you’re moving towards your goals.

Landing Page

A landing page is a website page that marketers use to convert visitors into leads or customers… Read more

LTV / CLV

Lifetime value is a metric that estimates how much money a customer will spend with your company throughout their lifetime.

Lead Nurturing

Lead nurturing is the process of helping potential customers on their buying journey by building relationships.

Impressions

An impression is a metric that lets you know how many times people saw your links (on search), ads, or content (on social media).

Inbound Marketing

Inbound marketing is an approach that focuses on organic strategies and tactics to attract people to your business.

Hashtag

A hashtag is a word or phrase preceded by a hashmark (#). People use hashtags on social media to find and organize content, start… Read more

Growth Marketing

Growth marketing is an approach that only focuses on strategies and tactics that bring growth and results.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

UGC

UGC stands for user-generated content, content people create about a business or a product.

Top Funnel Marketing

Top funnel marketing is a type of marketing that creates awareness of a brand or product. It’s usually used at the beginning of.. Read more

Social Proof

Social proof is the evidence that people found value in your business or purchased from you… Read more

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

SERP

SERP stands for search engine results page, the list of results that appears after you enter a query into a search like Google.

ROI

ROI stands for return on investment, metric businesses and marketers use to determine how well their investments perform.

OTO

OTO stands for one-time offer, an irresistible limited-time deal. It encourages people to buy something here and now.

Ecommerce

Ecommerce is doing business on the internet by marketing, selling, and providing service/support… Read more

Dark Social

Dark social is the term that describes the private sharing of content and links through messengers or email.

CX

CX stands for customer experience, an interaction between your customers and your brand that influences the whole customer journey… Read more

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

PageRank

PageRank (PR) is an algorithm Google uses to rank your website in search engine results. The algorithm assigns a “rank”… Read more

Crowdsourced Content

Crowdsourced content is created with input from a large group of people, usually via the Internet. You could do photo and video contests… Read more

Aesthetic

Aesthetics refers to your account’s and content’s look and feel… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

VR

VR stands for virtual reality, a computer-generated environment you can experience with a pair of VR goggles.

Outbound Marketing

Outbound marketing focuses on intrusive methods like cold-calling, email blasts, and ads.

Algorithm

Algorithm is a code that decides which content to show users – for example on social media, search engines, and other apps.

Brand Advocate

Brand advocate is someone who loves your brand and promotes your product/service.

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

Scale-up

A scale-up is a business with a strong validated product/model focused on rapid growth… Read more

SEM

SEM stands for search engine marketing, a process of using organic and paid strategies to appear in search engine results (SERPs).

Qualified Lead

Qualified leads are leads you identified as ideal customers with an intent to buy… Read more

Profit

Profit is the difference between what it costs to produce something and what you sell it for.

CVR

Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.

CTA

A call to action (CTA) is a sentence or a set of elements that motivate people to take action.

CPA

CPA stands for cost per action that gives advertisers control over their campaigns. You pay for each conversion you generate… Read more

Competitive Intelligence

Competitive intelligence involves collecting and analyzing information about your competition… Read more

D2C/DTC

D2C/DTC stands for direct to consumer, a business model where companies sell products directly to consumers without going through traditional… Read more

CMS

A content management system (CMS) is a software application that allows you build, manage, and maintain the website without… Read more

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

Infographic

Infographic is a visual representation of data or information. It helps to communicate… Read more

Full Funnel Marketing

Full funnel marketing is a strategy that focuses on the entire customer journey, from awareness through consideration to purchase and beyond.

Smarketing

Smarketing is the art of mixing sales and marketing. Sometimes by aligning the teams to work together… Read more

ROAS

ROAS stands for return on advertising spend, a metric for measuring the effectiveness of an advertising campaign.

Churn Rate

Churn rate is the number of customers or employees who leave a company during a given period. It can indi… Read more

CBO

CBO stands for Campaign Budget Optimization, which allows you to control your budget at the campaign level. It’s done by testi… Read more

CAC

CAC stands for cost per acquisition. It’s the cost of acquiring a customer or user. It can be used to evaluate marketing and sales efforts.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

CRM

CRM stands for customer relationship management, which refers to managing your customers and their interaction with your brand.

Microsite

Microsite stands for a small website with a single purpose or subject to promote different parts of a business. They drive traffic and generate conversions.

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