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How to a Create Stunning Performance WordPress Site [Our Web Design Process]

Learn what strategies you need for your high-performance website, how to develop one, and other valuable information about creating your stunning website.
Feb 4 2023
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    Creating a website that drives results is a complex and multi-stage process. It involves several vital phases to ensure that the final product is functional, user-friendly, and visually appealing.

    In this blog post, I’ll share how we at Gazizoff Digital create stunning websites at scale on WordPress. So you can understand the work behind it and learn how to plan and design your organization’s site.

    From strategy through creativity to development and launch, I take you through our everyday process of creating high-performing websites.

    The key to great websites is a holistic approach.

    Our approach lets us consistently create stunning, functional websites that drive results and make everyone happy – us, the client, and their users.

    Strategy

    We design and develop custom websites strategically tailored to your business needs and goals. We work closely with our clients to understand their unique challenges and objectives and create a website that helps you achieve your goals.

    User Experience & Flows

    We create websites that are easy to use, with intuitive navigation and minimal clicks, guiding users through your funnel without distractions. We aim to make it as easy as possible for users to find what they’re looking for and take the next step (convert).

    Performance Creative

    We convey businesses, products, and services in an engaging and informative way through beautiful, functional design and thought-out content. We create great websites that effectively communicate messages and drive results with a thought-out call to action.

    Branding

    We don’t just design beautiful websites; we create consistently-branded, functional websites that convey trust and build credibility. We help you establish a strong online presence that aligns with your brand and resonates with your target audience.

    Technology

    We use the latest technology to improve, automate, and simplify online business and marketing. We strike the perfect balance between user-friendly and extendability. Our goal is to create a website that is not only beautiful but also functional and easy to manage.

    Site Management

    Our custom setup helps save time and money with all the tools you need to manage and grow your website. Our website offers easy-to-use CMS, a page builder, and other tools that reduce administration, design, and development costs and efforts.

    The 5-stage Process – Overview

    Our web design process typically involves five stages:

    1. Strategy and discovery – our team gathers information about the client’s goals and target audience to create a solid foundation for the project.
    2. Design and content – we focus on creating structure, a visually appealing design, and a compelling content strategy.
    3. Development – we build and develop the website and bring the vision and design to life.
    4. Kick-off – we present the site to the client, do revisions, do a final check, and launch it.
    5. Support – we provide ongoing maintenance and management to keep the website relevant and effective

    By following this process, the end result is always a well-designed website that meets the needs of the client and the people they serve.

    Stage 1 – Strategy and Discovery

    To build a performance-driven website, we need to understand your organization’s needs and goals beyond an RFP or an initial conversation. So we conduct a series of interviews and research to better understand clients and their target audience’s needs.

    Strategy / Discovery Consultation – We dive deep into your organization and understand your goals, objectives, and messaging to cover gaps, improve weaknesses, and emphasize strengths.

    Target Audience – We understand your target audience’s needs, behaviors, and pain points, so we can build a website that caters to them and their expectations.

    Competition/Market – We thoroughly research clients’ direct and indirect competition and their strategies to understand current trends and opportunities.

    Stage 2 – Design & Content

    Our fundamental approach focuses on people – understanding their needs and designing the website to meet them, allowing them to easily find, get and do what they need.

    Information Architecture

    We organize the information, pages, sections, and media logically, clearly, and intuitively, helping users find the information they need while guiding them to take action.

    • Information Hierarchy
    • Website structure
    • Site map
    • Site Layout (header & footer)
    • Page structure and layouts
    • Conversion Optimization

    Copywriting

    Based on the discovery stage and the information you shared, we craft clear and concise copy, headlines, and paragraphs that effectively communicate and resonate with your target audience.

    • Clear and concise
    • Informative yet engaging
    • A tone that matches your brand
    • Excellent quality score
    • Search Engine Optimized
    • Plagiarism and mistake-free

    User Interface Design

    We enhance the message conveyed through copywriting with stunning design and imagery. We use the best design and user interface practices to ensure that your website is consistently beautiful, legible, and branded.

    • Custom Design (no templates)
    • UI kit design + UI framework
    • Web and graphic design
    • Media sourcing (photography)
    • Icons
    • Design Elements

    Stage 3 – Development

    CMS and Admin Tools Set Up

    To make the administration, design, and development processes easy yet powerful, we install and set up a robust content management system and tools. Your website will have all the tools to manage and grow your website with ease.

    • Content Management System
    • Site Layout Builder
    • Page Builder
    • Mega Menu Builder
    • Blog Set Up
    • Blog Layout Builder
    • Style Customizer
    • Analytics

    Extra Functionality

    To meet each client’s specific requirements, we install, customize and/or develop additional functionality or extensions. For example, an online booking system, e-commerce platform, event ticketing, or any other customized solution.

    Security

    To ensure that your website is always available and protected, we implement passive and active security measures. We use the latest high-quality technology and hosting with robust security features.

    If you don’t have one already, we will recommend a secure hosting provider and configure your website to make the best use of it.

    Security Features

    1. Proactive hack prevention
    2. SLA-backed uptime
    3. Regular uptime checks
    4. SSL certificate
    5. 14-Day Automatic Backups
    6. Automatic backups
    7. DDoS Protection
    8. Proactive Malicious
    9. Hardware Firewalls
    10. Google Could Platform Firewall
    11. Cloud Flare Secure Firewall
    12. HTTP/3 Support
    13. SFPT and SSH Connection
    14. Premium Tier Network
    15. Complete isolation technology
    16. Automatic IP Blocking
    17. SPAM prevention
    18. Login Security
    19. Login and Activity Monitoring
    20. Cross-site scripting (XSS) protection

    Integrations

    To enhance your website’s functionality and provide seamless and efficient workflows, we integrate your website with third-party platforms and services: from social media, email marketing, CRM, and e-commerce platforms.

    • Contact forms
    • Google Maps
    • Google Analytics
    • Email Marketing Integration
    • Google Search Console
    • Ahrefs Webmaster Tools
    • Custom Domain Email Integration

    Speed and Performance

    To offer people an excellent user experience, we optimize your website for optimal speed and performance. We use a combination of techniques to deliver your website quickly and efficiently, regardless of users’ location or internet speed.

    If our clients don’t already have a high-performance hosting provider, we recommend one and configure your website to make the best use of it.

    Speed and Performance Features (With hosting)

    • Media Optimization
    • Minify and combine code and markup
    • Content delivery network (CDN)
    • Caching
    • Database clean up
    • Defer Non-critical assets
    • Latest PhP
    • Lazy-loading
    • Server Location

    Search Engine Optimization

    To make your site easily discoverable by search engines and people, we optimize your website and pages with the best SEO practices: including optimizing metadata, improving website structure and content, and implementing custom settings.

    • Site Metadata
    • Page Metadata
    • Open Graph Metadata
    • Schema Markup
    • Social Media Buttons
    • Social Media Sharing
    • XML Sitemap
    • Google Search Console
    • Ahrefs Webmaster Tools
    • Custom settings and optimizations

    Testing, Optimization, and Quality Assurance

    To ensure your website functions correctly across all mediums, we rigorously test and optimize it. Your website will be fully responsive, easy to use, and optimized for all devices and all major browsers.

    Stage 4 – Launch

    Presentation

    We take you through a thorough website tour, showcasing the structure, design, and navigation, highlighting the key features, functionalities, and more.

    Revisions

    We have a revisions stage to refine and perfect a newly built website. We ask and carefully consider any feedback and input from stakeholders and make any necessary changes and customizations.

    We aim to ensure that you are satisfied with the result and that the website exceeds expectations while creating a positive user experience.

    Transfer and Launch

    To make the website live for the world to see, we transfer it from our development environment to your hosting and connect it to the domain.

    To make the site transfer as seamless as possible with little to no interruptions, we transfer it in the late evening or early morning. Once the website is live, we will share access to it.

    Post-launch Support and Training

    To have a smooth and successful transition, we provide 14-30 days of responsive support to troubleshoot any issues that may arise and training to show you how to manage the website. We also offer guides and documentation.

    Stage 5 – Support

    Free support + Consultations

    Once a client – always our client. We do our best to help and guide our clients in the right direction. Regardless of your support plan, they can always reach out for help or advice.

    Website Maintenance

    To keep your website and software up-to-date, secure, and user-friendly, we offer ongoing and professional website maintenance.

    We help you maintain the site and prevent potential problems so it continues to look great and function properly.

    1. Software updates: Installing the latest software and security patches to keep your website secure and functioning correctly.
    2. Performance optimization: Improving website speed and responsiveness by compressing images, minifying code, and using other performance-enhancing techniques.
    3. Error resolution: Troubleshooting and fixing errors, bugs, and other technical issues that may arise.
    4. Backup and recovery: Regularly backing up website files and data and restoring the website in case of a data loss or other disaster.
    5. Security monitoring: Monitoring the website for security threats and vulnerabilities and implementing measures to protect it and its users.
    6. Technical support: Providing ongoing customer and technical assistance to ensure your website remains accessible, functional, and user-friendly.

    Complete Website Management / Optimization

    To keep your website content and technology up-to-date, we offer ongoing and professional website management services. We ensure your website is maintained and updated regularly, including the content, design, and functionality to meet the evolving needs and goals of the business.

    Our website management includes everything in website maintenance plus:

    1. Strategic planning: Developing and implementing a strategic plan for the website based on the client’s business goals and target audience.
    2. User experience optimization: Improving the overall user experience on the website by making navigation intuitive, optimizing page load times, and increasing overall engagement.
    3. Conversion optimization: Improving your website’s ability to convert visitors into customers by implementing effective call-to-actions, lead generation forms, and other conversion-optimized features.
    4. Content creation: Creating and curating engaging, relevant, and valuable content for the website, including blog posts, articles, videos, and other multimedia.
    5. Content updates: Adding, modifying, or removing content from the website, such as text, images, videos, and documents.
    6. Stakeholder communication: Maintaining regular contact with stakeholders to ensure that the website supports overall business objectives.

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    Disclaimer

    The content provided on this website is for general informational purposes only and is not intended as professional or expert advice. While we endeavor to present accurate and up-to-date information related to healthcare and wellness marketing, we cannot guarantee its completeness or relevance. Any actions taken based on the information on this website are strictly at your own discretion. For specific guidance tailored to your situation, please consult with a qualified professional in the relevant field.

    Bulat Gazizoff
    Bulat is a health and wellness advocate, entrepreneur, and hybrid athlete. With over 15 years of experience, he specializes in exploring and testing wellness methodologies, focusing on performance, prevention, and longevity.
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