Creating a website that drives results is a complex and multi-stage process. It involves several vital phases to ensure that the final product is functional, user-friendly, and visually appealing.
In this blog post, I’ll share how we at Gazizoff Digital create stunning websites at scale on WordPress. So you can understand the work behind it and learn how to plan and design your organization’s site.
From strategy through creativity to development and launch, I take you through our everyday process of creating high-performing websites.
Our approach lets us consistently create stunning, functional websites that drive results and make everyone happy – us, the client, and their users.
We design and develop custom websites strategically tailored to your business needs and goals. We work closely with our clients to understand their unique challenges and objectives and create a website that helps you achieve your goals.
We create websites that are easy to use, with intuitive navigation and minimal clicks, guiding users through your funnel without distractions. We aim to make it as easy as possible for users to find what they’re looking for and take the next step (convert).
We convey businesses, products, and services in an engaging and informative way through beautiful, functional design and thought-out content. We create great websites that effectively communicate messages and drive results with a thought-out call to action.
We don’t just design beautiful websites; we create consistently-branded, functional websites that convey trust and build credibility. We help you establish a strong online presence that aligns with your brand and resonates with your target audience.
We use the latest technology to improve, automate, and simplify online business and marketing. We strike the perfect balance between user-friendly and extendability. Our goal is to create a website that is not only beautiful but also functional and easy to manage.
Our custom setup helps save time and money with all the tools you need to manage and grow your website. Our website offers easy-to-use CMS, a page builder, and other tools that reduce administration, design, and development costs and efforts.
Our web design process typically involves five stages:
By following this process, the end result is always a well-designed website that meets the needs of the client and the people they serve.
To build a performance-driven website, we need to understand your organization’s needs and goals beyond an RFP or an initial conversation. So we conduct a series of interviews and research to better understand clients and their target audience’s needs.
Strategy / Discovery Consultation – We dive deep into your organization and understand your goals, objectives, and messaging to cover gaps, improve weaknesses, and emphasize strengths.
Target Audience – We understand your target audience’s needs, behaviors, and pain points, so we can build a website that caters to them and their expectations.
Competition/Market – We thoroughly research clients’ direct and indirect competition and their strategies to understand current trends and opportunities.
Our fundamental approach focuses on people – understanding their needs and designing the website to meet them, allowing them to easily find, get and do what they need.
We organize the information, pages, sections, and media logically, clearly, and intuitively, helping users find the information they need while guiding them to take action.
Based on the discovery stage and the information you shared, we craft clear and concise copy, headlines, and paragraphs that effectively communicate and resonate with your target audience.
We enhance the message conveyed through copywriting with stunning design and imagery. We use the best design and user interface practices to ensure that your website is consistently beautiful, legible, and branded.
To make the administration, design, and development processes easy yet powerful, we install and set up a robust content management system and tools. Your website will have all the tools to manage and grow your website with ease.
To meet each client’s specific requirements, we install, customize and/or develop additional functionality or extensions. For example, an online booking system, e-commerce platform, event ticketing, or any other customized solution.
To ensure that your website is always available and protected, we implement passive and active security measures. We use the latest high-quality technology and hosting with robust security features.
If you don’t have one already, we will recommend a secure hosting provider and configure your website to make the best use of it.
Security Features
To enhance your website’s functionality and provide seamless and efficient workflows, we integrate your website with third-party platforms and services: from social media, email marketing, CRM, and e-commerce platforms.
To offer people an excellent user experience, we optimize your website for optimal speed and performance. We use a combination of techniques to deliver your website quickly and efficiently, regardless of users’ location or internet speed.
If our clients don’t already have a high-performance hosting provider, we recommend one and configure your website to make the best use of it.
Speed and Performance Features (With hosting)
To make your site easily discoverable by search engines and people, we optimize your website and pages with the best SEO practices: including optimizing metadata, improving website structure and content, and implementing custom settings.
To ensure your website functions correctly across all mediums, we rigorously test and optimize it. Your website will be fully responsive, easy to use, and optimized for all devices and all major browsers.
We take you through a thorough website tour, showcasing the structure, design, and navigation, highlighting the key features, functionalities, and more.
We have a revisions stage to refine and perfect a newly built website. We ask and carefully consider any feedback and input from stakeholders and make any necessary changes and customizations.
We aim to ensure that you are satisfied with the result and that the website exceeds expectations while creating a positive user experience.
To make the website live for the world to see, we transfer it from our development environment to your hosting and connect it to the domain.
To make the site transfer as seamless as possible with little to no interruptions, we transfer it in the late evening or early morning. Once the website is live, we will share access to it.
To have a smooth and successful transition, we provide 14-30 days of responsive support to troubleshoot any issues that may arise and training to show you how to manage the website. We also offer guides and documentation.
Once a client – always our client. We do our best to help and guide our clients in the right direction. Regardless of your support plan, they can always reach out for help or advice.
To keep your website and software up-to-date, secure, and user-friendly, we offer ongoing and professional website maintenance.
We help you maintain the site and prevent potential problems so it continues to look great and function properly.
To keep your website content and technology up-to-date, we offer ongoing and professional website management services. We ensure your website is maintained and updated regularly, including the content, design, and functionality to meet the evolving needs and goals of the business.
Our website management includes everything in website maintenance plus:
Subscribe to our newsletter to receive top notch marketing content. It’s free.
No spam or annying emails. Only high-quality marketing content.
Subscribe to stay up to date with the latest business growth insights, tutorials, and resources.
Helping hundreds of ambitious businesses grow since 2013
Leave a Reply