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Bulat Gazizoff
Bulat is a health and wellness advocate, entrepreneur, and hybrid athlete. With over 15 years of experience, he specializes in exploring and testing wellness methodologies, focusing on performance, prevention, and longevity.
Latest post by Bulat
Gazizoff: Our New Brand Identity
Jul 10 2024
Effective Marketing to Doctors [Comprehensive Guide]
Sep 14 2023
Celebrating a Decade of Success & Embracing a Healthier Future
Aug 8 2023
Finding a perfect eCommerce marketing agency [Complete guide]
May 10 2023
How to find the perfect email and SMS agency [Complete guide]
May 10 2023
Finding the perfect social media marketing agency [Complete guide]
May 10 2023
Top 8 B2B Challenges + How overcome them with marketing
May 9 2023
Pinterest Ads 101: How to advertise & drive results on Pinterest [Ultimate guide]
May 8 2023
Twitter Ads 101: How to advertise on Twitter [Ultimate Guide]
May 8 2023
LinkedIn Ads 101: How to run ads that drive real results [Complete Guide]
May 8 2023
Facebook Ads 101: How to Run Successful ads and maximize ROAS [Ultimate Guide]
May 8 2023
Google Ads 101: Create High-Performing PPC Campaigns [Beginner’s Guide]
May 8 2023
How to build a high-converting business website [Step-by-step guide]
May 5 2023
Scarcity and Urgency: Proven Tactics for Boosting Conversions and Sales
May 3 2023
What is Stoicism and Its Core Teachings [Beginner’s Guide to Stoicism]
May 3 2023
Top 30 Web Development Agencies in Toronto 2023
Apr 25 2023
Top 30 Web Design Agencies in Toronto 2023
Apr 25 2023
How to Create a Strong Brand Identity [Ultimate Guide to Branding]
Mar 25 2023
6 Proven Strategies for Creating a Powerful Referral Network in Your Medical Practice
Mar 24 2023
Best Theme, Hosting & Plugins for your WordPress & Woocommerce Site [Complete Tech-stack]
Mar 20 2023
Building A Compliant Healthcare Website [The Ultimate Guide to HIPAA & PHIPA Compliance]
Mar 16 2023
Navigating Privacy Regulations in Marketing & Business [Beginners Privacy Guide]
Mar 15 2023
25 Privacy Regulations Businesses & Marketers Should Know
Mar 14 2023
Healthcare Marketing: How to Connect & Retain Patients in the Digital Age [Complete Guide]
Mar 13 2023
How to a Create Stunning Performance Shopify Store [Our Process]
Mar 7 2023
The Ultimate Marketing Questionnaire
Feb 8 2023
Unlock rapid growth with growth marketing [Beginner’s Guide]
Feb 6 2023
How to a Create Stunning Performance WordPress Site [Our Web Design Process]
Feb 4 2023
Always Tired? Here Is Why
May 20 2022
Adel joins Gazizoff Digital
May 16 2022
Askar joins Gazizoff Digital
Nov 4 2021
Who is Bulat Gazizoff – Full Biography and story
Apr 16 2021
What Makes A Good Website?
Mar 16 2021
The Best WordPress Hosting? 3 Year Kinsta Review
Mar 9 2021
Why You Procrastinate
Feb 4 2021
Get New Leads and Customers FAST and FREE
Jan 28 2021
13 things I wish I Knew Before Starting a Business
Jan 23 2021
Double Your E-commerce Sales Without Doubling Ads
Jan 13 2021
Mission Growth – what is it & why we started it
May 20 2020
Covid-19 and Mission Growth announcement
May 15 2020
Inkar joins Gazizoff Digital
Feb 2 2019
Goodbye Xselle. Hello Gazizoff Digital
May 25 2018
Latest definitions by Bulat
Return Visitor
A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.
Public Relations
PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.
Paid Advertising
Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.
Influencer Marketing
Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.
Slogan
A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.
Social media marketing (SMM)
Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.
HTML tags
HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.
Brand Extension
Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more
Referral traffic
Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю
Responsive web design
Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.
Robots.txt
Robots.txt is a file that helps search engine bots to crawl pages on your website. It tells search engines which pages to index and avoid in SERPS.
Hard bounce
A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!
Soft bounce
A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.
SPAM
Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.
SSL
Secure Socket Layer (SSL) is a security technology that encrypts data between a user and a server. It protects data from unauthorized access, tampering, spoofing, stealing, and other malicious activities.
Content Marketing
Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.
Brand Awareness
Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more
Project Manager
A project manager is a key member who is responsible for the successful management of a project… Read more
Scope of work
Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more
Share of Voice
SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.
Google Analytics
Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.
Google Analytics 4
Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.
NPS
NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more
Sender Score
Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.
CIO
CIO stands for Chief Information Officer, a corporate executive responsible for Information Technology (IT) strategy and implementation.
COO
COO stands for Chief Operating Officer, a corporate executive who oversees the daily operations of a company.
CSO
CSO stands for Chief Security Officer, a senior-level role responsible for an organization’s physical and digital security.
Pinterest
Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more
LinkedIn
LinkedIn is a social media platform for networking and building professional relationships… Read more
Instagram
Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.
Social Media
Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.
RSS reader
RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.
Emoji
Emoji are set of tiny graphics or icons that can be used to represent an emotion or describe a mood… Read more
Feeds
Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.
Discord
Discord is a free online service for text messaging, voice chat, video chat, group chat, as well as sharing files.
SMART goals
SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.
Blue Checkmark
A blue checkmark is a verified badge indicating that an account is an official page or profile. It verifies the account holder’s identity.
Target Audience
Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…
Title Tag (H1)
Title tag, also known as heading 1, or h1, is an HTML tag that tells people and search engines what your page is about.
Tracking Code
Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).
Crisis Management
Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.
AI chatbot
AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.
Local Marketing
Local marketing is all about promoting a business within a specific geographic area. This can be done through traditional and modern methods.
Logo
Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more
Transactional emails
Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.
Ad Creative
Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.
Ad Copy
Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.
iFrame
Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:
Abandoned cart
An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…
User interface (UI)
User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.
Mission Statement
A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.
Vision Statement
A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.
HTTP (HTTPS)
HTTP stands for Hypertext Transfer Protocol, a communication protocol for transferring data from a server to a web browser.
Heat Map
Heat map is a graphical representation where you can track visitor behavior and detect what works and doesn’t on your site or page.
Questionnaire
Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.
Quality score
Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..
Redirect
URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.
Twitter Ads
Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.
Unique selling proposition (USP)
A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.
Keyword Stuffing
Keyword stuffing is a technique some website owners use to improve their site’s ranking in SERPs by overusing important keywords.
Niche
A niche is a specific group of people you target with your product or service. These people share similar interests and beliefs.
Newsletter
Newsletter is a type of email that allows companies and organizations to stay in touch with their customers and subscribers… Read more
Welcome email
A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.
Wireframe
A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.
White Hat SEO
White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.
YouTube Advertising
YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.
Yahoo Native
ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.
Headline
Headline is a text at the top of an article or page in a blog, newspaper, or magazine. It indicates the main point of the content.
Hyperlink
Hyperlink is a link that allows you to navigate between web pages, jump to specific sections within a page, open external files, or another site.
Wiki
Wiki refers to crowdsourced informational websites like Wikipedia. Wikis let people add, edit, or delete content collaboratively.
White paper
A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.
Visual identity
Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.
Web page
A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.
Word of mouth (WOM)
Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.
Twitch
Twitch is live-streaming platform. It allows gamers to live-stream their gameplay, chat with other gamers, and build a following of fans.
Troll
A troll is someone who posts inflammatory, derogatory, or offensive comments on social media to provoke strong emotional responses.
TikTok
TikTok is a social media platform that lets people create, share and discover short, entertaining video content.
Meme
A meme is a joke in the format of an image, GIF, graphic, or video that people often share online, usually through social media.
Doxing
Doxing is the act of obtaining and publishing information about someone online, usually with malicious intent.
Facebook
Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.
Twitter
Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.
Tweeps
Tweeps is a friendly slang term to refer to fellow Twitter users. It combines “Twitter” and “peeps,” meaning people.
Follow Friday (#FF)
Follow Friday (#FF) is a Twitter tradition where users share lists of their favorite users to help others find new users to follow.
Finsta
Finsta is a slang term, short for a fake Instagram account. It’s a secondary or private account with content that doesn’t fit your main feed.
Customer friction
Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.
Ephemeral content
Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.
Engagement Rate
Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!
Engagement
Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.
Employee advocacy
Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..
Jobber
A jobber is a middleman who buys products in bulk from manufacturers and resells them to retailers at a lower price than the retail.
Jingle
A jingle is a short, catchy melody often used in advertising. The purpose of a jingle is to help a listener remember a product or service.
JSON-LD
JSON-LD is a lightweight Linked Data format that is easy to read and write. It is based on JSON and uses the Linked Data principles.
Hemingway Editor
Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.
Baby boomers
Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.
Gen X
Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.
Gen Y (Millennials)
Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.
Gen Z
Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.
Handle
A social media handle is a unique name you use on each social media platform (e.g., Twitter, Facebook, Instagram, etc.)
FYP
FYP, or For You Page, is a feature on social media platforms that makes personalized content recommendations based on your interests.
Unfollow
Unfollow refers to unsubscribing from someone’s social media account. You no longer see posts when you unfollow someone on social media.
