What is Abandoned cart?

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Abandoned carts can be a significant problem for ecommerce businesses. They lead to lost sales and damaged customer relationships.

Common reasons for cart abandonment:

• Customers are not ready to buy (they need nurturing)
• High shipping costs
• Customer Friction
• Long shipping times
• Unexpected fees
• Distractions at cart and checkout pages
• Slow load times
• Too many unnecessary checkout fields or too many steps

Strategies to reduce abandoned carts:

• Offering free shipping
• Integrating wishlist functionality
• Integrating cart recovery emails and retargeting ads
• Providing detailed product descriptions
• Removing any friction from landing pages and the checkout process