What is Abandoned cart?
Definition and meaning of Abandoned cart:
An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Abandoned carts can be a significant problem for ecommerce businesses. They lead to lost sales and damaged customer relationships.
Common reasons for cart abandonment:
- Customers are not ready to buy (they need nurturing)
- High shipping costs
- Customer Friction
- Long shipping times
- Unexpected fees
- Distractions at cart and checkout pages
- Slow load times
- Too many unnecessary checkout fields or too many steps
Strategies to reduce abandoned carts:
- Offering free shipping
- Integrating wishlist functionality
- Integrating cart recovery emails and retargeting ads
- Providing detailed product descriptions
- Removing any friction from landing pages and the checkout process
