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What is Ad Creative?

Definition and meaning of Ad Creative:

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video. Unlike ad copy (the text of an ad), ad creative focuses on visual communication.

It focuses on sparking emotions, communicating and showcasing a product, service, or business.

The goal of ad creative is to create visually appealing and engaging ads that encourage people to click the ad or buy your product.


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