In social media, aesthetics refers to your account’s and content’s look and feel. It’s an essential part of your visual branding. Though some prefer their accounts to look a certain way, it shouldn’t be an artistic choice.
The aesthetic should visually communicate what you do and be consistent with your brand identity. You should use the same colors, fonts, picture style, etc.
While a clean and minimalistic aesthetic fits some brands, it might not serve others. So choose the aesthetic that fits your business.
Subscribe to our newsletter to receive top notch marketing content. It’s free.
No spam or annying emails. Only high-quality marketing content.
Helping hundreds of ambitious businesses grow since 2013