AIDA stands for Attention, Interest, Desire, and Action. It’s a popular model that marketers and advertisers use to generate results.
The idea is to capture people’s attention, then generate interest and desire in what you have to offer, then offer them to take action.
Why people use AIDA?
Following the AIDA model can increase your chances of success when you need to generate interest and encourage action.
You’re trying to get people to sign up for your newsletter:
- You need to capture their attention with an eye-catching headline or image.
- You generate interest and desire by offering helpful content.
- You offer a form with a call to action (CTA).