EYE·EE·DUH
AIDA stands for Attention, Interest, Desire, and Action. It’s a popular model that marketers and advertisers use to generate results.
The idea is to capture people’s attention, then generate interest and desire in what you have to offer, then offer them to take action.
Following the AIDA model can increase your chances of success when you need to generate interest and encourage action.
For example:
You’re trying to get people to sign up for your newsletter:
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