Analytics is the process of collecting and analyzing data to gain insights and drive decision-making. Though you can use the term to refer to any data analysis, it’s often used to refer to business analytics.
In business and marketing, analytics help you understand whether your efforts bring results. They help you identify data sets, patterns, and trends and then apply those findings to improve your efforts.
Types of analytics
Social media analytics help you analyze how well people interact with your content. It lets you track vital data like reach, engagement, follower growth, and more. Social Media platforms like Facebook, Instagram, and TikTok offer great built-in analytic tools. But, when you need more insights, use tools like HootSuite.
Advertising analytics help you see how well your ads perform and which do better. It lets you track important metrics like impressions, CTR, conversions, and more. Most ad platforms like AdRoll, Google, Facebook, and TikTok offer great built-in tools.
Web and App analytics help you understand how people interact with your website or app. It lets you see the traffic sources, time spent, what devices people are using, and much more. Google Analytics is an excellent free web/app tracking and analysis tool. But if you need more, try using HotJar; it gives you some extra powerful tools.
SEO analytics help you see how well your search engine optimization is working. It lets you track SERP positions, impressions, and CTRs. You can use free tools like Google Analytics or Google Search Console to track your SEO efforts. When you need extra data, try using Ahrefs or Semrush.
Email analytics lets you see how well your email marketing efforts work and how people interact with your emails. It gives you data line Open rate, unsubscribe rate, CTRs and ROI. Most email marketing platforms like Klaviyo, HubSpot, and MailChimp give you powerful analytics.