What is Augmented Reality?

Augmented reality (AR) is a technology that overlays digital information on top of the camera image in real-time.

AR combines digital and real worlds through your camera phone or special glasses, letting you see things that aren’t there.

Augmented reality slowly but surely is becoming an essential part of our lives. It can help you find your way around the city, provide information about products in a store, and much more. The potential for AR is pretty much limitless.

AR Examples

Pokemon Go App merges digital and real-world gaming. It lets you see the game and its characters through your camera phone.

Social Media Face Filters let you add graphics to your face, like makeup and computer-generated effects.

Ikea Place lets you preview how furniture would look at your place.

Mercedes-Benz AR Navigation adds navigational graphics on top of the camera image to show you where to turn.