BANT stands for Budget, Authority, Need, and Timeline. It’s the framework salespeople and marketers use to qualify leads.
BANT framework lets you save time by focusing your efforts on leads that are more likely to buy.
How does it work?
- Determine if the lead has the budget to buy your product or service.
- Establish whether the lead has the authority to make the buying decisions within the organization.
- Find out whether there is a need for their product or service within the company.
- Establish a timeline for when the purchase might be made.