Black hat SEO are tactics that violate search engine guidelines to gain an advantage in rankings.
In simple words, black hat SEO focuses on fooling the search engine algorithms.
While black hat SEO can be effective in the short term, it is usually counterproductive in the long run.
Search engines are constantly improving their algorithms and weeding out websites trying to game the system.
As a result, websites that use black hat SEO get penalized and even banned from search results.
So, you should avoid black-hat SEO tactics and focus on white-hat SEO, good UX, and quality content.
Examples of black hat SEO:
- Keyword Stuffing (filling your content with irrelevant keywords)
- Cloaking (showing one piece of content to users and a different one to search engines)
- Using PBNs (private blog networks)
- Paid Links
- Abusing Structured Data/Rich Snippets
- Link Farms
- Hidden content and links
- Comment Spam
- Overused Anchor Text
- Malicious Backlinks
- Plagiarized or Duplicated Content