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What is Bounce Rate?

Definition and meaning of Bounce Rate:

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Bounce rate (BR) is a metric that shows how often visitors “bounce” or leave your site quickly after viewing one page.

If you have a high bounce rate, it’s a bad sign. It means visitors don’t stick around and don’t explore what you have to offer.

Most common causes of bounce rate:

  • Slow loading speed
  • Irrelevant content
  • Confusing navigation

How to decrease bounce rate?

  1. Make sure your website loads quickly and smoothly. Visitors won’t stick around if they have to wait too long for your pages to load
  2. Make sure your content is relevant and interesting to your target audience.
  3. Simplify your navigation so visitors can easily find their way around your site.

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