Bounce rate (BR) is a metric that shows how often visitors “bounce” or leave your site quickly after viewing one page.
If you have a high bounce rate, it’s a bad sign. It means visitors don’t stick around and don’t explore what you have to offer.
Most common causes of bounce rate:
- Slow loading speed
- Irrelevant content
- Confusing navigation
How to decrease bounce rate?
- Make sure your website loads quickly and smoothly. Visitors won’t stick around if they have to wait too long for your pages to load
- Make sure your content is relevant and interesting to your target audience.
- Simplify your navigation so visitors can easily find their way around your site.