A brand advocate is someone who loves your brand and promotes your product/service. They may write reviews or blog posts about your product or share images of their experience with your brand.
In some cases, an advocate may even become influential enough to bring new customers to a brand. They’re valuable to your company as they might generate word-of-mouth and build trust.
By encouraging these people, you may want to create programs. You can do this by offering rewards or early access to new products. That way, your customers will turn into loyal fans eager to share their positive experiences with others.