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What is Buyer Persona?

Definition and meaning of Buyer Persona:

A buyer persona is a representation of your ideal customer. It helps you to think more deeply about who your customers are and what motivates them.

You can also use buyer personas to test the effectiveness of your marketing campaigns.

A buyer persona can include basic demographic information such as age, gender, income level, and location. It can also include psychographic information such as lifestyle goals and interests.


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