What is CBO?
Definition and meaning of CBO:
Campaign Budget Optimization (CBO) is a strategy that helps you optimize your campaigns to get the most output (ROI & ROAS) with the least input (time & money).
CBO is both an art and a science. It’s a process of testing and optimizing different campaign parts (e.g., ad copy, ad creatives, landing page designs, targeting options) to get the most out of your marketing campaigns.
