CBO

What is CBO? Definition and meaning of CBO.


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Campaign Budget Optimization (CBO) is a strategy that helps you optimize your campaigns to get the most output (ROI & ROAS) with the least input (time & money).

CBO is both an art and a science. It’s a process of testing and optimizing different campaign parts (e.g., ad copy, ad creatives, landing page designs, targeting options) to get the most out of your marketing campaigns.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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