Skip to main content

What is CMO?

Definition and meaning of CMO:

A chief marketing officer (CMO) has the highest marketing position in the company. CMO ensures that all the different pieces of the marketing puzzle work together in the organization. They develop a vision, identify market opportunities and risks, and ensure that all information is accurate and helpful.

They are also responsible for hiring, budgeting, and tracking ROI.


People also searched for

Want to learn marketing jargon?

We send daily emails with new marketing words.