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Cost per action (CPA) is a type of online advertising. It allows advertisers to pay for each conversion they generate—for example, sales, leads, sign-ups, etc.
Why people use CPA?
CPA is a popular advertising model that gives advertisers a high degree of control over their campaigns. It’s an effective way to get customers who are likely to be interested in what you offer.
You can choose what actions you want to pay for and pay only when your potential customer takes this action.
It’s a great way to start if you’re new to online advertising.