Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect an organization’s reputation.
The goal of crisis management is to minimize the negative impact of the event.
A crisis can result in many problems, including financial loss, loss of reputation, and employee morale issues.
Organizations should have a plan in place for how to deal with a crisis. This plan should include steps for identifying a crisis, assessing the risks, and communicating with stakeholders.
When a crisis occurs, the organization’s response must be quick and decisive.