Crowdsourced content is created by or with input from the “crowd,” usually via the Internet. You leverage the power of the people to engage them and create relevant content for your business.
You could do photo and video contests, polls and surveys, or an open call for submissions. Some companies even rely on crowdsourced content, like Wikipedia.
It’s usually fast and free (or almost free). You quickly get lots of options from lots of people. It also tends to be more accurate than information gathered from smaller groups.
Not everyone participating is a professional content creator. So it can get challenging to control the quality and sift through all the submissions to find the gems.
Also, some people may be hesitant to participate if they don’t feel their input will make a difference.