Customer satisfaction score (CSAT) is the overall score of how satisfied customers are with your product quality and/or customer service.
CSAT is commonly expressed as a percentage: 0% means the worst, and 100% indicates the best.
An example of a high customer satisfaction score might be a restaurant with a 4-star rating on Yelp. It shows that many customers are happy with their experience at that restaurant.
CSAT is essential because it helps you improve your business based on customer feedback. It also helps to see what people feel about your product/service and how likely customers are to recommend your brand to others. That way, you also attract new people to your business.
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