Customer Experience (CX) is an interaction between your customers and your brand – from navigating your website through purchasing your product/service to repeat purchases.
Why is CX important?
Customer experience encompasses all of the touchpoints that people have with your brand. And as it influences the customer journey, you should meet or exceed people’s expectations – from sales to delivery.
If you provide a positive experience to people, you will:
- Increase customer loyalty
- Increase satisfaction
- Retain customers
- Stimulate brand advocacy
You can also measure CX in many ways: through surveys and analytics. That way, you’ll provide an excellent experience by understanding people.