Direct to consumer (D2C/DTC) is a business model where companies sell products directly to consumers without going through traditional retail channels.
The idea is that you sell your products exclusively through your channels without third parties (ex., distributors, retailers, and wholesalers). Though they don’t have to, most D2C businesses operate online today.
Key advantages of DTC:
granular control over every detail
closer relationships with customers
direct communication with customers
lower long-term expenses
higher profit margins
you own customer data
a complete picture of who buys your products and why