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What is Direct response marketing?

Definition and meaning of Direct response marketing:

Direct response marketing is a form of advertising that persuade people to take immediate attention. This includes filling out a form, downloading an ebook, or buying something from your site.

The goal of direct response is to engage, create awareness and interest. Everything is meant to get people to take action right away.

The most common channels used for direct response are email, social media, and web ads.


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