Engagement rate is a metric that tells you how people interact with your content on social media. It’s the percentage of people who engaged with your content from the total number of people who saw it.
Engagement rate gives you an idea of how well your content is performing and whether people are interested in what you’re posting.
Most social media platforms show your engagement rate in the analytics section.
Engagement examples: likes, comments, and shares.
Engagement rate formula (based on impressions):
[Total engagment] / [Total reach / impressions] * 100
Engagement rate formula (based on followers):
[Total engagment] / [Total followers/Subscribers] * 100