What is Engagement Rate?

Definition and meaning of Engagement Rate:

Engagement rate is a metric that tells you how people interact with your content on social media. It’s the percentage of people who engaged with your content from the total number of people who saw it.

Engagement rate gives you an idea of how well your content is performing and whether people are interested in what you’re posting.

Most social media platforms show your engagement rate in the analytics section.

Engagement examples: likes, comments, and shares.

Engagement rate formula (based on impressions):

[Total engagment] / [Total reach / impressions] * 100

Engagement rate formula (based on followers):

[Total engagment] / [Total followers/Subscribers] * 100


People also searched for

Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

Want to learn marketing jargon?

We send daily emails with new marketing words.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Book A Free
Marketing Consultation

Helping hundreds of ambitious businesses achieve their goals since 2014