Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment and then disappear.
The most common examples of ephemeral content are Snapchat and Instagram Stories, which disappear after 24 hours.
Ephemeral content can also include temporary posts on other social media platforms, live video streams, and email campaigns.
It’s great for sharing fleeting moments, promoting time-sensitive offers, and creating a sense of urgency or FOMO (fear of missing out).
Ephemeral content is a powerful tool for marketers, but you should use it sparingly to avoid wearing out its welcome.