What is Evergreen Content?

Definition and meaning of Evergreen Content:

eh·vuh·green kan·tent

Evergreen content is a type of content that remains relevant and useful over time. In other words, posts and topics that rarely change. For example, how-to guides, tips, and advice articles.

Why is evergreen content important?

Evergreen content can be a great way to attract and engage readers. It offers value that does not expire.

With that said, even timeless topics can change over time. So it is vital to keep evergreen content fresh and up-to-date. You should regularly update statistics and add new tips and insights.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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