A featured snippet is a type of search result that appears at the top of the SERP. They’re designed to give users quick access to relevant information.
In the beginning, featured snippets were limited to FAQs. Google has since expanded them to include longer passages, videos, news, movies, and much more.
Featured snippets are a powerful tool for reaching new audiences and driving traffic to your website.
How featured snippets work?
Google’s bots crawl websites to find relevant information and index them in the search results. Marketers and developers use Schema Markup to help Google’s algorithms index specific results in SERPs.