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Full funnel marketing is a strategy that focuses on the entire customer journey, from awareness through consideration to purchase and beyond.
What is the goal of full-funnel marketing?
Full-funnel marketing aims to nurture people through each stage of your funnel. It lets you showcase your business and build relationships while leading them to buy.
Marketing Funnel stages:
- Awareness (Top Funnel)
- Consideration (Mid Funnel)
- Conversion (Bottom Funnel)
An example of a full-funnel marketing strategy:
- Awareness – You run ads offering people to sign up for your newsletter
- Consideration – You send email series with content that resonates while featuring your business
- Conversion – You run retargeting ads and send promotional emails with the goal to sell
An example of a full-funnel advertising strategy:
- Awareness ads – You talk about your product and its features
- Consideration Ads – You create trust by sharing user-generated content, articles, and guides
- Conversion ads – You run sales, promotions, or free trials