Google Analytics 4 (also known as GA4) is the latest version of Google Analytics.
It’s designed to help businesses gain insights into customer behaviour, website performance, and marketing campaigns.
With GA4, you can track user engagement on many devices, monitor your conversions, and analyze the effectiveness of your marketing campaigns.
The platform includes new features like:
- Enhanced data collection
- Machine learning-driven insights
- Detailed reports
- Predictive analytics
- User-level analysis
So with Google Analytics 4, you can make more informed decisions about your marketing strategy.
GA4 is also more user-friendly than its predecessor, making it easier to set up and navigate.