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What is Google Analytics?

Definition and meaning of Google Analytics:

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

It provides detailed information about website traffic from various sources, including organic search, referrals, and social media.

GA also provides data on how visitors interact with a website, such as:

  • which pages they visit
  • how long they stay on certain pages, and
  • which links they click.

With this data, businesses can make informed decisions about improving their website’s performance and optimizing their marketing efforts.

Google Analytics is a valuable tool for any business as it is also easy to set up and use and free.


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