A social media handle is a unique name you use on each social media platform. For example, on Twitter, Facebook, Instagram, etc.
A consistent handle across all platforms makes it easier to find and connect with you online.
Your social media handle should reflect your brand name or personal identity.
For example, if you’re a personal trainer, you should use your name or a variation as your handle.
If you’re a business, you’ll want to use a name closely related to your business name or what you do.